TITLE: Pour Your Heart Into It: How STARBUCKS Built a Company One Cup at a Time
Author: Howard Schultz and Dori Jones Yang
“Every company should stand for something”
“Just ‘say yes’ to the customer. Good companies go out of their way to please the customer”
“[Entrepreneurs] are scared to bring in truly smart, successful individuals as high level managers”
“Every experience prepares you for the next one”
The book is written by Howard Schultz, the CEO of STARBUCKS and Dori Young, A writer for Business Week over 15 years. The book tracks Howard Schultz plan from his beginnings with Starbucks, to his falling out and later reconciliation with the company. He tells of the hard times they have had to face, having to deal with an almost tripling of the prices of coffee, buying out competitors and the ethos that has guided Starbucks as a company. This is the older version of two books; this speaks on the founding of the company until 1997.
The book is deeply passionate about coffee and Entrepreneurship. It is deeply moving about the spirit of entrepreneurship and coffee. It is an excellent read for anyone who loves coffee, entrepreneurship, or just looking for an interesting read. It is highly recommended. It does not cover the technical aspects of business, but it tells a story in the form of application of business principles. It’s great for the romantic in us all and the dreamer with a dream.
This post is courtesy of Stephen Mbugua. He is a graduate of Virginia Commonwealth University.