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A Cup of Entrepreneurship: Starbucks (Book Review)


TITLE: Pour Your Heart Into It: How STARBUCKS Built a Company One Cup at a Time

Author: Howard Schultz and Dori Jones Yang

Pages: 340



“Every company should stand for something”

“Just ‘say yes’ to the customer. Good companies go out of their way to please the customer”

“[Entrepreneurs] are scared to bring in truly smart, successful individuals as high level managers”

“Every experience prepares you for the next one”


The book is written by Howard Schultz, the CEO of STARBUCKS and Dori Young, A writer for Business Week over 15 years. The book tracks Howard Schultz plan from his beginnings with Starbucks, to his falling out and later reconciliation with the company. He tells of the hard times they have had to face, having to deal with an almost tripling of the prices of coffee, buying out competitors and the ethos that has guided Starbucks as a company. This is the older version of two books; this speaks on the founding of the company until 1997.


The book is deeply passionate about coffee and Entrepreneurship. It is deeply moving about the spirit of entrepreneurship and coffee. It is an excellent read for anyone who loves coffee, entrepreneurship, or just looking for an interesting read. It is highly recommended. It does not cover the technical aspects of business, but it tells a story in the form of application of business principles. It’s great for the romantic in us all and the dreamer with a dream.

This post is courtesy of Stephen Mbugua. He is a graduate of Virginia Commonwealth University. 

About Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.
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