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Promotional Products….Are They Really Worth It?

Absolutely! Promotional products provide businesses with the opportunity to take advantage of numerous competitive advantages.  Brand promotion, inexpensive advertising, and promising returns are three key edges that promotional products offer. Let’s take a look at these aspects in greater detail to get a feel for how important they really are. Brand Promotion     The quality of a company’s brand is ...

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Branding in a Competitive Marketplace – Featured Post

Modern branding is accompanied by its own set of difficulties. Brands are now competing in an environment that is more inconsistent than before. This inconsistency is driven by numerous factors that range from fragmentation of markets to the advances in technology. So how does one grow their brands and use the leverage of other bigger brand names to increase product offerings ...

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What Delay In Affordable Care Act Implementation Means For Your Business

The White House announced in early July that it would delay until 2015 enforcement of a provision in the Affordable Care Act (aka “Obamacare”) that will require employers to provide insurance to full-time employees. The law, which was set to take effect January 1, 2014, has received criticism from small business groups who say the law unfairly burdens them. Businesses ...

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Employee Fulfillment: It’s No Urban Legend

Your role as a manager is to make sure that the employees you supervise are working to their full potential. But an often overlooked aspect of keeping employee productivity high is providing employees with a sense of fulfillment in their jobs. Fulfilled employees are engaged and productive employees. You may have unwittingly found yourself in a never ending cycle of ...

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To Hire or Not to Hire – Should You Bring a Branding Professional Aboard?

In certain areas of business it is hard to figure out whether it needs the touch of a professional or not. Professionals can cost money and with most startups the key to success is not getting yourself in deep financial straits right off the bat. Then again, there are some areas where a professional is almost always needed. So how ...

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Tips on Getting a Hand from Customers to Promote Your Brand

Would you like to provide an answer to our weekly questions? Sign up for our newsletter to get the questions delivered each week to your inbox. —- It can be argued that customers are the most important part of any business. Without customers, there is no business. You could have the most amazing product ever created with the finest business ...

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Business Disaster Planning Checklist

Planning Before a Hurricane or Other Disaster Arrives is Key to Business Survival. These guidelines help businesses develop a strategy to minimize damage, lost time and money.   Develop a business continuity / disaster recovery plan. – Establish a disaster-recovery team of employees who know your business best, and assign responsibilities for specific tasks. – Identify your risks (kinds of ...

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Business Owners Give Guidance on Where to Find a Website Designer – Part 2

Would you like to provide an answer to our weekly questions? Sign up for our newsletter to get the questions delivered each week to your inbox. —- In the world of online everything, a business website is one of the most important parts of your business, if not the most important part. Clients go to your website for information, to ...

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Tips on Using Instagram for Business

Would you like to provide an answer to our weekly questions? Sign up for our newsletter to get the questions delivered each week to your inbox. —- Social media sites are integrated into almost all aspects of the internet now. You can log onto sites using your Facebook information or wrap yourself up in various circles on Google+. But there ...

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How Does One Start a Career Out of The Living Room?

This guest post is courtesy of Katie Garrity —- While Yahoo recently banned telecommuting, the number of workers doing their jobs from home one day a week or more is rising rapidly. In Washington, D.C. alone, telecommuting went up 95 over last year, resulting in 390,000 fewer car trips for the crowded metro region. Workers may telecommute regularly, occasionally or ...

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