Does Sex Still Sell?

We look at successful companies like Go Daddy and every time we see a commercial we almost forget that they are selling domains, but it is no question what they are doing to sell their product?  So the question remains does sex sell and if so, are there any downsides to using sex to sell products and services?  Do the “boring” products ...

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Name That Phrase

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Open Innovation Grant Money Available from Ocean Optics

Over a quarter of a million dollars to fund research and development in optical sensing Dunedin, Florida (June 10, 2011) – Ocean Optics hopes to advance technology in optical sensing by rolling out a new open innovation funding program with $300,000 available for two grant phases.  Known as the Blue Ocean Grants and Challenges programs (www.blueoceangrants.com) seeks novel technologies with the ...

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Tips to Create a Successful Franchise Business

No one said running a business was easy. Beginning a franchise business is hard work no matter what type of product or service you sell. You’re putting your time, talent and money behind a new business venture, and it can sometimes feel very overwhelming. Yet with planning, focus, a solid network and the right training and support tools, you can ...

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Fun, Freedom, Finance, and Family in Entrepreneurship

When I’m speaking, one of the most frequently asked questions I get is “Why did you become an entrepreneur versus anything else?” To me, there isn’t really anything else that compares to being an entrepreneur, so I knew from a young age that it was what I wanted to become; but I’ve boiled down this answer to what I call ...

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5 Branding Tips For Your Biz

I was raised to go to school and get grades sufficient enough so that I could go to college and get a good job with benefits.  I didn’t know any entrepreneurs at the time and wasn’t exposed to the idea of having your own business. After graduating from college, according to the plan that was put in place, I ended ...

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The Easiest Answer to Your Dream of “Writing and Publishing Your Own Book”

So what will be your reason? Mine was to have as the Ultimate Business Card. A book can build credibility for you and your business. (Of course you still have to perform as the expert they perceive). You may write a book to provide information for seminars or classes you teach. Maybe you will write a “How To” book. Whatever ...

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What Makes Up a Great Salesperson?

“Sales is the lifeblood of any organization.” You don’t have to like it, but sales is one of the essential skills and actions entrepreneurs need to have successful ventures.  While a lot of people shy away from sales, we want to know from those selling machines, what characteristics make up a great salesperson. Q: What Makes Up a Great Salesperson? ...

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There Is No Such Thing As The Silver Bullet Anymore

“15 to 20 years ago, you could mail a bunch of postcards and get the phone to ring. Not anymore,” said a wine master to me last fall at a vineyard outside of Charlottesville, Virginia. “What’s going on?” he asked. The answer? Technology, pure and simple. The “silver bullet” no longer exists for lead generation today. Here’s a good example. ...

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Hardly Working: Start-Up Guys [VIDEO]

The best company is one that you don’t understand. Remember “no brand cuffs.”

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