The Best Competitor Analysis Tools to Strengthen Your Marketing Strategies

“There is no greater danger than underestimating your opponent” — everyone knows this famous quote by Chinese philosopher Lao Tzu. But did you know that this same philosophy applies to the world of business as well? No matter how far you climb up the ladder of success, you will always be compared to competitors that are doing better than you! ...

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Why Your Web Leads Are Unresponsive (and the Stupid Easy Way to Fix It)

You know the story — your digital marketing efforts are driving more and more leads each month. Google Analytics charts keep going up and to the right. (*Warning shameless plug* If this doesn’t sound familiar, we should talk. Your marketing department is ecstatic. So you’re ready to ask the hard question — “What’s the impact of all of these leads ...

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How Social Media Can Help Small Business

Social media is a powerful platform for almost every small business out there. This is because social media can: Prove to be a very cost effective option to create brand awareness. Help a small brand reach global markets rather easily. Expand the customer base exponentially. Promote content across multiple channels in a cohesive and strong manner. The trick really is ...

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15 Entrepreneurs Give Advice on How to Run a Successful Business

Having and running a successful business is the goal of entrepreneurs and business owners. While success is often a relative term, we know that entrepreneurs start their business with a specific goal and a vision and it is when they reach that goal that they are “successful”. It could be $1M in gross revenue or donating to charity but each ...

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5 Ways to Get Your Brand Noticed Through a Video Campaign

Nowadays, people are getting addicted to watching YouTube videos for many reasons. Some are doing it for fun. Others intend to watch videos in order to learn something. Regardless of reasons, it is a fact that YouTube is now a popular platform for watching videos. Because of this, many companies are taking advantage of this phenomenon. If you have a ...

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How Small Businesses Can Benefit By Using Cloud Accounting Software

Those who are well versed in the field of business have an obvious knowledge of how important it is to maintain a record of the various expenses and the cash flow of the business for greater efficacy and financial productivity on the whole. For a business organization to be highly successful, it is very essential to have a highly effective ...

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15 Entrepreneurs Share Their Best Tips for Better SEO Practices

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

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The Value of Virtual: Why a Virtual Assistant is Worth a Small Business’ Money

Time vs. money – if you’re a small business owner, you never have enough of either. Worse, most decisions involve a tradeoff – spending a little more to gain some time, or adding something to your already loaded plate to save some money. Virtual assistants are gaining traction as a tool among many businesses, particularly small ones. Some small business ...

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Being Prepared for a Sale

If you run a small business, then you might be wondering how to optimize your sales so that you can improve your profitability. The problem, though, is that many business owners are not prepared to make sales, and they don’t get the most from their efforts as a result. You must take some time to look at your statistics and ...

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15 Entrepreneurs Share Smart Tips on Social Media Etiquette

Social Media is a huge opportunity for entrepreneurs and business owners. There’s Facebook, Twitter, Snapchat, Instagram, Vine and even more popping up. There’s an etiquette for everything: dining etiquette, phone etiquette, business etiquette, and now: social media etiquette. The world of social media is constantly evolving, however, and the boundaries between public and personal have never been more undefined. For ...

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