How CRO Testing Can Shape Your B2B Brand

CRO (Conversion Rate Optimization) was born from the need of ecommerce sites to effectively track and improve their websites’ results and generate more leads that will translate into higher quality sales. This strategy is impactful for many businesses and B2B branding can easily benefit from this methodology by understanding how to utilize this important technology. A conversion rate is defined ...

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Videos as a Business Valentine, Or: Personalizing Your Message About Consumer Love

Consider this column a sequel to my previous piece about the value of creating informative – and personalized – videos that secure a brand’s identity. The point is not to simply film and upload a series of videos about this or that topic, delivering accurate but uninspiring information to consumers. Those clips, with their monotone expression or generic narration, which ...

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5 Reasons a 90% Tax Rate would Devastate the U.S. Economy

Have you heard about the new study that proposes a 90% tax rate on the rich? Even after spending hours pouring through the 52 pages of their research, I’m still baffled by their recommendations. To help you better understand the potential impact; let’s look at five reasons a 90% tax rate would devastate the U.S. economy. Professors Fabian Kindermann from ...

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Guide to Starting a Bookkeeping Business

If you are interested in working as a bookkeeper at home, you can start your own bookkeeping business. Because many businesses may not be able to afford to hire a bookkeeper on staff, they often look to outsource this task. By securing various businesses that need part-time bookkeeping, you can build your business to be a full-time endeavor for you. ...

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Ready for Small Business Saturday? These 5 Entrepreneurs Are

Small Business Saturday is a American shopping holiday that was first observed in 2010. It is held after Thanksgiving and Black Friday but before Cyber Monday. Typically Small Business Saturday is to encourage holiday shoppers to visit and purchase from small and local, brick and mortar businesses. We asked a few entrepreneurs and business owners are celebrating the holiday this year. ...

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The Payment Processing Revolution: The Second Chapter in the History of Bitcoin and Other Digital Currencies

In the grand, still-to-be-written history of Bitcoin and other digital currencies, we have an oral narrative about the actualization of a theory into a global phenomenon: The international acceptance, by merchants, independent retailers and financial institutions alike, of a valuable alternative to fiat money. We have, in words and actions, proof of the ascendancy of the most powerful, disruptive economic ...

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Made with Pride and Professionalism: Why America Matters

A bit of a rhetorical question: Do consumers care, or care to know, where products are manufactured? Are they aware of, aside from egregious working conditions and among countries with a bad reputation for human rights, where their favorite goods are assembled? Since I am in a patriotic mood, which is not to be confused with jingoistic chants and ugly ...

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What You Need to Know About Commercial Liability Insurance

If you own a business you need to know you’re protected. Commercial general liability insurance is designed to protect your business and personal assets, and help to mitigate unforeseen or potential claims that may be filed against you or your business. Here are some answers to some important questions regarding commercial general liability insurance. 1. Do I need to have Commercial general liability insurance? The short ...

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The Latest Technology CEOs Need To Know About

Long gone are the days when it was cool for powerful people to quip that they didn’t even know how to turn on a computer. Whether you know it or not, your business depends on computer technology. Only a fool would intentionally and proudly remain ignorant about the technologies that drives their business. You’re not a fool. So make sure ...

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A Profile in Business Excellence: Leadership for a Global Audience

The best hotels are magical havens of comfort and familiarity. They welcome longtime guests as returning family, and they treat new visitors like eagerly awaited dignitaries. These sanctuaries are like a favorite sweater or an elegant sport shirt, in which the spools of wool, cashmere and Egyptian cotton relax against the skin for Christmastime warmth or outdoor airiness. For each ...

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