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Tag Archives: brand

15 Entrepreneurs Give Advice on How to Run a Successful Business

Having and running a successful business is the goal of entrepreneurs and business owners. While success is often a relative term, we know that entrepreneurs start their business with a specific goal and a vision and it is when they reach that goal that they are “successful”. It could be $1M in gross revenue or donating to charity but each ...

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5 Tips for Making Sure No One Forgets Your Brand

The goal of branding goes beyond just getting your company noticed. You also want your company to be remembered. If you want to give potential and loyal customers a clearly identifiable brand and image, there are a few steps you can take to ensuring they don’t forget about you. Here are five tips for making sure no one forgets your ...

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4 Effortless Branding Tips

Creating an easily recognizable brand is important for any business, new or old. You want your customers and clients to see your logo, recognize your colors, and understand your tagline from the very beginning. A strong brand builds trust between customers and puts your company at the front of their mind when looking to make a purchase in your market. Without a ...

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Embracing the Insight Economy

Welcome to this new era—the era in which the rules we learned in the past two economic environments will need to be put aside and replaced with better ways to win. The bad news about this transition is that companies unwilling to evolve quickly will be unable to keep pace. But if you’re willing to change, then the world will ...

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How to Franchise Your Startup and What Will Separate You When You Are Launching Your Brand

Franchising your business as a smaller start up brand, if done properly, can be one of the most effective, cost efficient, and productive ways to expand your business at a fast pace to become an industry leader.  The concept of franchising enables businesses of all sizes to include qualified investors seeking new business development opportunities to invest into a brand ...

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Regional Legends and National Appeal: The Right Way to Expand Your Brand

We live in a mostly homogenized world of the same stores, the same big box retailers and chain restaurants, and the same motels and movie theaters. Too many businesses, despite the power of the Internet and the freedom of choice, prefer to make our shopping centers indistinguishable from our airports: Soulless enclosures of massive square footage, where the sedating sounds ...

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A Story of Life and Luxury, or: How to Create a Great Brand

In response to the universal question about business, “How do you create a great brand?” I see the answers on the wall. There, enclosed within their respective gold-painted, ornate wood frames, are portraits of three men, each regally attired – outfitted like the leaders they were, looking like Supreme Court justices or European ambassadors – with their eyes focused on ...

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Tradition and Innovation: Enhancing the Value of a Trusted Brand and Increasing Efficiency with New Technology

The challenge every executive faces, at some point or another, involves innovation. Specifically, the issue is one of identifying, embracing and actualizing change – innovative change – that can make a business more transparent, unified, efficient and communicative. Those advantages also redound to clients, giving them the exceptional service they want with the consistency of results they deserve. To see ...

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Featured Post: Building Your Company Image and Brand on a Budget

With a changing business landscape, entrepreneurs have more opportunities than ever to create small brands and businesses that can compete with larger corporate entities. We now see a rise in young CEOs spearheading the development of new business models, challenging the dinosaurs of the Fortune 500 with creativity and foward-thinking. However, most new businesses have trouble getting on the consumer ...

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