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Tag Archives: business

The Best Competitor Analysis Tools to Strengthen Your Marketing Strategies

“There is no greater danger than underestimating your opponent” — everyone knows this famous quote by Chinese philosopher Lao Tzu. But did you know that this same philosophy applies to the world of business as well? No matter how far you climb up the ladder of success, you will always be compared to competitors that are doing better than you! ...

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15 Entrepreneurs Share Their Best Tips for Better SEO Practices

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

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Being Prepared for a Sale

If you run a small business, then you might be wondering how to optimize your sales so that you can improve your profitability. The problem, though, is that many business owners are not prepared to make sales, and they don’t get the most from their efforts as a result. You must take some time to look at your statistics and ...

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Five Simple Methods for Entrepreneurs to Succeed in Business

Being an independent retailer or small business owner can be both challenging and rewarding. As an entrepreneur, you create the vision for your brand and oversee all areas of your business. At face value, this all sounds great. However, any entrepreneur will tell you that it’s difficult to oversee every aspect of a business from daily operations and merchandising to ...

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Why CIOs Prefer “Monkeys,” and Why It Could be Devastating for Cyber Security

Recently, I had a conversation with a top executive at a well-known Fortune 1000 company. This executive admitted to me that, given a choice between hiring truly talented IT security professionals and “monkeys” – meaning cheap, low-level offshore IT personnel – he’d choose the monkeys. His rationale was that his company would not only save money by offshoring cyber security ...

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15 Entrepreneurs Share Their Best Budget Marketing Tips

When you’re first starting out as an entrepreneurs there is one trait shared by each and every businessperson on that path – budget. A budget dictates how your business will be run on the beginning, what promotions you will have, where your business will be located and in some cases what kind of products you will have. So without deep ...

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Step Up Your Game: Top 5 Sure-fire Marketing Tips For A Start-up

After launching a start-up, your most pressing obligation is to get as many eyes on it as possible. If you are good at discovering and taking advantage of markets through clever uses of social media and the internet, that won’t be a problem. However if you need some tips, or even if you need a few new techniques, you’re in ...

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5 Things to Consider When Expanding Your Business Internationally

For the successful small business owner, taking your idea abroad can seem a natural next step from domestic dominance. But setting up in another country isn’t always as easy as having a good product and a substantial sum of money. Here are five things you should think about before you pack your bags. Culture Foreign businesses often face the extra ...

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How Technology Will Shape Global Development

Technology in the West is often viewed in consumer terms – what are its benefits in social or business terms, or having the latest and greatest as a status symbol. But many modern technologies also have the capacity to do good when applied to development in other societies around the globe. The gulf between developed and undeveloped countries still exists. ...

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3 Tactics to Growing a Business in the Healthcare Industry

As new solutions and technologies are released, boosting productivity and streamlining business processes, medical practices are finding more and more reasons to expand. Workflows are becoming more efficient, and clinics can leverage technological advances to allow them to handle more patients. The challenge comes in determining how to bring in those new patients to build the practice. Growing your patient ...

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