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Tag Archives: marketing

The Best Competitor Analysis Tools to Strengthen Your Marketing Strategies

“There is no greater danger than underestimating your opponent” — everyone knows this famous quote by Chinese philosopher Lao Tzu. But did you know that this same philosophy applies to the world of business as well? No matter how far you climb up the ladder of success, you will always be compared to competitors that are doing better than you! ...

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Why Your Web Leads Are Unresponsive (and the Stupid Easy Way to Fix It)

You know the story — your digital marketing efforts are driving more and more leads each month. Google Analytics charts keep going up and to the right. (*Warning shameless plug* If this doesn’t sound familiar, we should talk. Your marketing department is ecstatic. So you’re ready to ask the hard question — “What’s the impact of all of these leads ...

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5 Ways to Get Your Brand Noticed Through a Video Campaign

Nowadays, people are getting addicted to watching YouTube videos for many reasons. Some are doing it for fun. Others intend to watch videos in order to learn something. Regardless of reasons, it is a fact that YouTube is now a popular platform for watching videos. Because of this, many companies are taking advantage of this phenomenon. If you have a ...

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15 Entrepreneurs Share Their Best Budget Marketing Tips

When you’re first starting out as an entrepreneurs there is one trait shared by each and every businessperson on that path – budget. A budget dictates how your business will be run on the beginning, what promotions you will have, where your business will be located and in some cases what kind of products you will have. So without deep ...

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Step Up Your Game: Top 5 Sure-fire Marketing Tips For A Start-up

After launching a start-up, your most pressing obligation is to get as many eyes on it as possible. If you are good at discovering and taking advantage of markets through clever uses of social media and the internet, that won’t be a problem. However if you need some tips, or even if you need a few new techniques, you’re in ...

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15 Entrepreneurs Share Their Best Tips for Better SEO Practices

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

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How Video Training Can Create Long Lasting Customers

In today’s economy, strong customer relationships drive growth, sales, and sustainability. The greatest factor that contributes to the success of a business is customer retention. Each time a company loses a customer to a competitor, the bottom-line is affected. It is vital to understand that customer retention is a multi-faceted challenge and ensuring that there is enough training is a ...

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5 Marketing Tactics for International Audiences

International marketing requires is an ample amount of knowledge, ingenuity, and consistent hard work. You have to combine your resources to develop a content marketing strategy that involves search engine optimization, visual content, translation technology, and user experience. Here are five marketing tactics to use to attract and develop an international audience. Optimize Your Website Design It is absolutely necessary ...

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15 Entrepreneurs Share How They Use Facebook for Business

Social Media is here and it is not going anywhere. Many brands focus on specific social media sites because of the type of updates they can make or the activity level of their target market. Facebook is no different even with the changes to organic reach, the social media giant is still often the first choice for businesses that are seeking ...

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How to Increase Your Brand Exposure with an Affiliate Program

Affiliate marketing isn’t just beneficial for the marketing professionals who rely on it for income. It also offers significant revenue potential for the businesses that use affiliates in their online marketing strategy. My companies, Affilorama and SaleHoo, get approximately 50 percent of their sales from affiliate marketers. Affiliate marketing provides an efficient, cost-effective method for acquiring new customers. Creating an ...

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