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Tag Archives: marketing

15 Entrepreneurs Share Their Best Tips for Better SEO Practices

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

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How Video Training Can Create Long Lasting Customers

In today’s economy, strong customer relationships drive growth, sales, and sustainability. The greatest factor that contributes to the success of a business is customer retention. Each time a company loses a customer to a competitor, the bottom-line is affected. It is vital to understand that customer retention is a multi-faceted challenge and ensuring that there is enough training is a ...

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5 Marketing Tactics for International Audiences

International marketing requires is an ample amount of knowledge, ingenuity, and consistent hard work. You have to combine your resources to develop a content marketing strategy that involves search engine optimization, visual content, translation technology, and user experience. Here are five marketing tactics to use to attract and develop an international audience. Optimize Your Website Design It is absolutely necessary ...

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15 Entrepreneurs Share How They Use Facebook for Business

Social Media is here and it is not going anywhere. Many brands focus on specific social media sites because of the type of updates they can make or the activity level of their target market. Facebook is no different even with the changes to organic reach, the social media giant is still often the first choice for businesses that are seeking ...

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How to Increase Your Brand Exposure with an Affiliate Program

Affiliate marketing isn’t just beneficial for the marketing professionals who rely on it for income. It also offers significant revenue potential for the businesses that use affiliates in their online marketing strategy. My companies, Affilorama and SaleHoo, get approximately 50 percent of their sales from affiliate marketers. Affiliate marketing provides an efficient, cost-effective method for acquiring new customers. Creating an ...

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15 Entrepreneurs Share Their Thoughts on the Latest Instagram Changes

The dust has finally begun to settle where Instagram is concerned. The popular photo sharing service completely flipped away from its familiar skeuomorphic look – a design popular with icons in the early iOS days – to a gradient scheme. The internet’s reaction was swift, of course. Some hated it, some liked it, and some barely noticed a change. For ...

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Social Media Brand Image Guidelines for New Businesses

In this contemporary world, many individuals are kissing the traditional work world goodbye and pursuing their entrepreneurial dreams. If you’ve chosen this vocational path, it’s important to know that advertising your new brand on social media is an effective way to extend your sphere of influence and develop a solid base of customers. To ensure that your social media marketing ...

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15 Entrepreneurs Share Their Best Tips for Better SEO Practices

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

Read More »

15 Entrepreneurs Share Their Best Tips for Better SEO Practices

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

Read More »

Public Relations Tips for Any Business Part 1: Show Off Your Coverage!

Like most companies, you may have hired a PR pro or team to get you strategic exposure. Your agency is probably delivering great media hits (you hope). Then what? If you’re paying your PR agency for coverage and they get it for you, the work doesn’t end there. Not for you. Not for them. And certainly not for your social ...

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