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Tag Archives: marketing

There Is No Such Thing As The Silver Bullet Anymore

“15 to 20 years ago, you could mail a bunch of postcards and get the phone to ring. Not anymore,” said a wine master to me last fall at a vineyard outside of Charlottesville, Virginia. “What’s going on?” he asked. The answer? Technology, pure and simple. The “silver bullet” no longer exists for lead generation today. Here’s a good example. ...

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What has been the best marketing advice you’ve ever received?

The good news: You have the best product to grace the earth.  The bad news: You’re the only one that knows it.  The advice build it and they will come sounds good but in reality you know that it takes a little more than that to bring in the customers. What has been your best marketing advice that you heard, ...

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I Can’t Afford A P.R. Campaign — Can I?

It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” I’ve conducted an informal survey among entrepreneurs and business owners who have contacted me about ...

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