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Tag Archives: social media

Over 30 Entrepreneurs Explain Social Media Etiquette

Social Media is a huge opportunity for entrepreneurs and business owners. There’s Facebook, Twitter, Snapchat, Instagram, Vine and even more popping up. There’s an etiquette for everything: dining etiquette, phone etiquette, business etiquette, and now: social media etiquette. The world of social media is constantly evolving, however, and the boundaries between public and personal have never been more undefined. For ...

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Why Outsourcing Social Media Is a Task for Professionals, Not Professional Interns

Companies can and do outsource a great many things. That comment is neither a criticism nor an expression of sorrow; it is, instead, a statement of fact. Businesses outsource projects like web design and copywriting, as well as management of real-time traffic and the creation of intelligible reports about Web analytics. The quality associated with outsourcing is, in the end, ...

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10 Entrepreneurs Explain Their Favorite Social Media Site for Their Businesses

Social Media is a huge opportunity for businesses. Many argue that there has been no better time to start a business because of the direct-to-consumer relationship where entrepreneurs and business owners can reach their target clients and customers. For business owners often using marketing platforms like social media is the difference between success and failure. We asked some entrepreneurs  and ...

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The Mentor, the Medium and the Message: The Power of Social Media

That social media is a powerful resource is no surprise. We need only watch the movie The Social Network, which now seems like a dated story about the cultural conflict between nerds and jocks (albeit highly intelligent jocks) at Harvard, to uncover the obvious: That social media – namely, Facebook – is more than a billionaire’s plaything; it is, along with so many ...

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5 Instagram Profiles Entrepreneurs Should Check Out

Instagram is a major social network for entrepreneurs and business owners. While it is largely the younger demographic, there are a lot of entrepreneurs and business owners that are growing a following on the social network and using it for business. Owned by Facebook, Instagram is all about pictures (and short videos) so we decided to create a list of ...

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6 Entrepreneurs Explain How They Are Preparing for Super Bowl Sunday

While it’s not an official holiday, many people treat it as if it is. Super Bowl Sunday is an opportunity for entrepreneurs and businesses to leverage a very popular event to promote their brand and their products and services. While it might be using social media, creating a motivational message or running a sale or campaign, it is clear that some ...

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13 Entrepreneurs Give Their Best Marketing Tips

One of the toughest challenges an entrepreneur faces is marketing. You can have a great idea and you can have a great product; but if you can’t effectively market your idea, you’ll never be as successful as you were meant to be. With so many other competing entrepreneurs and ideas, marketing can be a tough nut to crack. We asked ...

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The Rise of Social Media: What Does It Mean for Marketing?

Conventional methods of advertising (commercials, mailers, paper ads, etc.) are, by themselves, no longer sufficient when it comes to reaching an extensive audience. The persistent evolution of technology has taught customers to expect more when it comes to marketing. Enter social media: the digital bridge that connects businesses with their consumer base. Utilizing a digital marketing plan is a must ...

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Spring Clean Your Business for a Profitable 2014

We’ve just set the clocks forward, so despite what the thermometer may say in some parts of the country, spring is right around the corner. With the busy holiday season behind us and big spending holidays like Mother’s Day and Father’s Day ahead, now is a great time for small and medium-sized businesses to do some spring cleaning. Here are ...

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Why Your Business Should Be On Pinterest

In early November, Business Insider reported that Pinterest is now the fastest growing social media platform for content sharing; now, if you had told me this when my sister first nagged me into looking at her page a few years back, I would have laughed. She’s a heavy duty crafter and seamstress extraordinaire, and I was definitely skeptical as quilting ...

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