Ever Green Tools That Don’t Fit Into Your Quarter

Quarterly views are not always the best way to look at the effectiveness of a campaign. If your looking to build quick results on quick results, you might end up with less in the end (or might not be building on yourself). There are some ever-green building tools that are ignored because they don’t offer quarterly boosts, they offer building ...

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How to Make Self-Scheduling Work for Your Company

The benefits of self-scheduling have been praised time and time again. Studies have shown that high levels of flexibility in the workplace result in healthier employees, which means reduced absenteeism. When employees have more control over their schedule, they are generally happier, which means they are more productive. Furthermore, if employees handle their own schedules, it’s one less thing for ...

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3 Virtues of Bootstrapping a Lifestyle Brand in the Age of Kickstarter

A year prior to the launch of Aulta, my business partners and I had a decision to make. We had identified a clear space in the market for a direct to customer watch brand built around surf lifestyle and had a deep understanding of our target demographic. The three of us came from distinctly different, but complementary, business backgrounds bound ...

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15 Entrepreneurs Offer Their Best Leadership Tips

To be an entrepreneurs and business owner, you have to understand leadership and be excellent at it. There are numerous qualities that make up successful leaders including being strong, visionary, reliable, audacity, empowering, positive, motivating, decisive and confident. While recruiting, hiring and finding talented people is important, it is just as important to manage and lead employees. Here are some tips to ...

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Senior Professionals: Why It’s Never too Late to Start Your Own Business

One of the things that my experience as an entrepreneur has taught me is that it is never too late to start a business.  There are a lot of misconceptions going around about self-employment and owning a business when it comes to whether or not someone can take it on.  Being an entrepreneur, starting a business, running a business, growing ...

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The Best Competitor Analysis Tools to Strengthen Your Marketing Strategies

“There is no greater danger than underestimating your opponent” — everyone knows this famous quote by Chinese philosopher Lao Tzu. But did you know that this same philosophy applies to the world of business as well? No matter how far you climb up the ladder of success, you will always be compared to competitors that are doing better than you! ...

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Why Your Web Leads Are Unresponsive (and the Stupid Easy Way to Fix It)

You know the story — your digital marketing efforts are driving more and more leads each month. Google Analytics charts keep going up and to the right. (*Warning shameless plug* If this doesn’t sound familiar, we should talk. Your marketing department is ecstatic. So you’re ready to ask the hard question — “What’s the impact of all of these leads ...

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How Social Media Can Help Small Business

Social media is a powerful platform for almost every small business out there. This is because social media can: Prove to be a very cost effective option to create brand awareness. Help a small brand reach global markets rather easily. Expand the customer base exponentially. Promote content across multiple channels in a cohesive and strong manner. The trick really is ...

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15 Entrepreneurs Give Advice on How to Run a Successful Business

Having and running a successful business is the goal of entrepreneurs and business owners. While success is often a relative term, we know that entrepreneurs start their business with a specific goal and a vision and it is when they reach that goal that they are “successful”. It could be $1M in gross revenue or donating to charity but each ...

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5 Ways to Get Your Brand Noticed Through a Video Campaign

Nowadays, people are getting addicted to watching YouTube videos for many reasons. Some are doing it for fun. Others intend to watch videos in order to learn something. Regardless of reasons, it is a fact that YouTube is now a popular platform for watching videos. Because of this, many companies are taking advantage of this phenomenon. If you have a ...

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