What is Google My Business?
Google is one of the best and most popular search engines available today. For business owners, this is a great feature for marketing purposes as it can help to get your business's information out to millions of internet users and for the first time, you may be able to reach a new level of exposure.
A Google My Business Marketing Strategy for your web site can help you generate traffic, improve search engine rankings and provide you with a good listing in the AdWords programs for online advertising.
Here are the things you need to do:
1. Create a business profile
The first thing you need to do is to register a new Google My Business account and create a business profile. The main benefit of a business profile is that it allows you to make a list of your top ten most searched for items. You can then turn these into keywords or phrases in your product list to help you rank higher in search engine listings. This will help you get your site to rank better in the search engines when people do a search for the keyword phrases in your product list.
The key to building an online business profile is to have everything well in place and all well written. Your job is to make sure that you give the reader information that they need to know in order to make the decision to buy your product or service.
2. Social Media Linking
Make sure that your business profile includes your website link as well as links to social networking sites. There are many social networking sites available and some of them include Facebook, Twitter, MySpace, YouTube, and Pinterest. Using these social networking sites to get your business name out there is important because it can help you build relationships with other business owners.
Some of the sites that you can add to your business profile include Yelp, Unlisted, and Twerky. These are just a few examples. You can get your business name and web address listed on sites like these so that you can get the word out about your business.
3. Product List
The next benefit of business profile is that you can write reviews for your product list and add your product information as well. Reviews and product information should always be backed up with a strong backlink to your website. This is to help people see how well you write and to also help them get an idea of how good your writing is.
4. Write articles and posts
Find a topic that has a lot of traffic and use this as a base. Once you have done this you can write a number of articles on that topic and make sure that you give your readers something to read. Make sure that you only write content that you can be proud of. Your articles should be relevant to your niche or product. This means that they should relate to your audience's needs and interests.
You should only put in one thing in your articles and that is your product information. The reason for this is that your readers will not be interested in reading three different articles that contain the same information.
5. Google Reviews
This is a key feature of Google My Business. Reviews by users are objective and cannot be edited by the business owner, thus potential customers see this testimonial review page as one of the important decision-maker whether or not to buy your product or engage your services.
A very important tip is to get your happy customers to leave a 5-star review on your page after they have completed the transaction with your company. A simple yet effective way is to create a URL shortcut on your site and then share it in Google My Business or email/SMS your customers with this URL shortcut.
Here is how you create it:
- Go to the My Business tab in Google. There you will find a link at the top to create a new link. Then click the link, this will bring you to the “Quick Start” page. Click the “Create New URL Shortcut” button.
- Here you will be required to enter the name of the domain where you wish to create the shortcut and the name of the Also, enter the website name and the page name. You can set the HTML code by clicking the “+ HTML Code” link at the bottom of the page. Now, you will have to accept the default code set and press the “Create New URL Shortcut” button.
- After the URL has been created, you will then have to share the URL with all those people who need to view the link on your site. The best way to achieve this is to create a Google My Business account and make your profile publicly visible so everyone will be able to see your URL. You can do this by simply opening a new tab and going to Google My
A quick check for your URL in Google My Business is very easy to do and will help you learn how to earn Google review. To check for the URL, go to the Google My Business tab, then click on the “My Links” tab and see if the address has a “URL” property. If it does, you will find that the link is already active on your site.
If the URL has already been published on your site, you can go to the “More…” menu in Google My Business and view the URL. If you find that the URL is not active, you can simply correct the mistake and re-publish the URL. You can also edit the URL properties by clicking the button next to the URL link.
Conclusion
In this article, we have covered how to set up a Google My Business account, list your products and most importantly, how to earn Google reviews. By being diligent with your article writing and creating URL shortcuts for your site, you will be able to achieve your goal of being recognized by Google and achieving your online goals and objectives.
Author’s Bio
Wee Ben Sen, has more than 10 years of experience in writing articles for students and tutors to gain massive insights in the field of private education. Our articles focus on balancing informative and relevant content, never at the expense of providing an enriching read.
They want students to expand their horizons by learning more and find meaning to what they learn. Ben Sen is the resident writer at Tutor City Tuition Agency, a popular online tuition agency in Singapore.