No More Excessive Complaints: How Knowledge Base Software Can Reduce Customer Tickets

Customers are the fuel that propels your brand and if they aren’t happy with your services, you struggle to carve a niche in the market. When there are businesses pitching customers with similar products and services, you can’t do without a top of the line customer service. In fact,  A research by Capgemini shows that 8 out of 10 consumers ...

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How to Measure Customer Satisfaction to Best Grow Your Business

For every business owner, the satisfaction of the customers should be among the most important aspects that must be considered on a constant basis. While great products and services are required to keep clients happy, providing just a good product is not enough. You need to raise customer satisfaction by every mean you can if you want to see your ...

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The Questions Every Nonprofit Should Ask Candidates

Interviews are by far the most important step of the staffing journey- for both employers and employees! It is such a crucial step for employers because it is the first, and sometimes the only, opportunity to get a deeper understanding of a candidate. Of course their resume can give you valuable information, but it is never the whole picture. It ...

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Simple Steps to Fix Bad Reviews on Google

As business owners, we all know how difficult it is to get a bad review. It affects many things, from our organic traffic, potential customers, down to our search engine optimization and ranking! I’ve had many people ask me for advice on how to remove negative Google reviews, filled with a ton of frustration and sadness. If they did their ...

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8 Ways On How To Be A Valuable Employee At Your Company

Do you ever wonder what it takes for company’s management to consider you a good and productive worker?  It can be challenging to get the attention of your fellow workers and supervisors and to have them consider you an important part of their company.   As a result, here are some suggestions on how to become a valuable employee at ...

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How To ‘Check-In’ To Your Work Without Disrupting Your Holiday

With a recent survey claiming 62% of travelers check their work emails while vacationing abroad, you’d be forgiven for finding it hard to completely switch off during your holiday. After all, with smartphones blurring the line between professional and personal lifestyles, it can be easy to get drawn in – with one quick glance at your work email often leading ...

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How Clever Cost-Cutting Can Supercharge Your Business Growth

Whether you work for a small, independently-owned company or you manage a Fortune 500 corporation, every CEO’s goal is to grow their business. And there are a lot of ways you can do this. You can work to improve your own individual efficiency, you can optimize processes so as to help your team be more productive, you can target new ...

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Want to Write a Smart PPC (Pay Per Click) ad Copy? Important Tips to Follow

Simply put, an ad copy is an essential aspect of a PPC ad campaign. Even though traditional advertising enables most advertisers to convey their message using various paragraphs and lines, PPC ads need to have a restricted number of character space. For instance, Google AdWords enables a total of 95 characters, of which 25 characters go to the heading and ...

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5 Communication Hacks for Cofounders

We’ve all heard the saying before: Never mix business with personal matters because it either leads to damaged relationships, poor business decisions — or both. Ten years ago, I did the inadvisable and decided to make my best friend — Artem Petakov — my business partner. Together, we launched our own weight loss program — Noom — which is now the ...

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Best Customer Retention Practices for Improving E-commerce Sales

Do you know that ecommerce companies derive 80 % of their return on investment from 20%of their customers? Also, it costs seven times more to acquire a new customer than to retain the existing one. As astonishing as it may sound, acquiring a customer is not the only task that an e-commerce website needs to focus upon. In fact, it’s ...

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