No matter how you look at it, starting a business is hard. One of the hardest things you may ever have to do. There’s the business plan to think over, a name, government policies to consider, how it will affect your family, finances and the list rolls on from there. Some hardened entrepreneurs suggest spending a long time thinking about ...

Several years ago my daughter, Dena, was languishing in an entry-level position at a large company in Connecticut. She came to me one day and asked me what she could do to distinguish herself from all the other young employees. If you have a son or daughter you know how I felt at that moment. I wanted to get this ...

The global economy today provides many international growth opportunities for companies of all sizes. But, just placing your products on the international market won’t help you overcome cultural and language barriers. You can’t do international business speaking a single language. English is the most popular language for business, but it’s not enough to make your business an international player. Three ...

Being a small business, it can feel impossible to compete with big-name competitors. It seems that they have all the funding and all the resources, and you feel like David trying to take down Goliath—except you forgot your slingshot this time. This is especially true when it comes to developing new products. The big-name businesses have the funding needed for ...

Snapchat may seem like a channel that’s limited to socially-savvy millennials, but the continual growth of social media platforms means that more and more of us are making the move online. From helping smaller businesses gain coverage to establishing and growing a brand identity, utilizing social media is proving to be a low-cost but highly-effective form of marketing. Standing out ...

With the globalization of business, opportunities, as well as challenges, the demand for expatriates for international locations, becomes a major requirement. The human resource officers need to find out the signals of potential international assignment failure, its significance on business as well as the long-term goals of an organization. Foreign assignments end up failing (identified as a premature return by ...

To stand out from your competitors, you have to be innovative. Being innovative will not only boost your keep you ahead but it will also ensure you develop a refreshed team spirit. Innovativeness is boosted through collaboration with employees of the company and embracing new ideas as they come. It’s a common scenario to find companies investing time and resources ...

If you would like to promote a special event such as a sale or would like to tell customers about a new offer, you can definitely make use of a banner. The same is true if you would like to encourage your audience to enquire more about your services or if you would like to get passers-by to visit your ...

In reality, the success stories of unicorn start-ups overthrow success stories of comparatively smaller ventures. There millions of such smaller start-ups across the world who are reaching the benchmark of success while remaining outside the glare of media. Equity is, of course, the hotter financing option for the larger start-ups with total stakes worth 1 billion or more. It is ...

Critics say SEO is on the verge of disappearance. This is partly due to the rapid changes being experienced such as the increase in voice search. Some will argue against this statement since more platforms such as social media are part of the optimization and their usage continue to rise. We asked entrepreneurs, SEO managers and business owners what their ...