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Every second, invisible auctions are happening at lightning speed whenever you search for a service or product on Google, all in order for advertisers to win your click. As an online advertiser, your aim is to capture a vast online audience, which means that you should use the best available tools to tap into the astronomical number of searches on ...

To understand the effectiveness of any marketing campaign, including SMS marketing, you have to look at its performance from the marketer’s perspective as well as consumer perspective. What consumers are thinking about SMS marketing and what they have to say are critically important to understand as it would help to tailor your marketing strategy accordingly. To reach out to a ...

If you’ve been an entrepreneur for a while, you must have observed that you need some elements to be successful in business or be close to success. Some of these factors go beyond the financial capability to include the willingness to be persistent on the path you decide to take. It could also include the capability of the team you ...

As a business owner, you likely always want to save as much money as possible. When you don’t spend it, it goes into your profits, right? However, there is a problem with this way of thinking. When you don’t manage to reward your employees for their hard work, you often lose them – along with their talent, skills, and training ...

If you are looking for a way to add passive income, consider the benefits of starting an online shop. Online retail has almost limitless potential. Unlike traditional retail, the startup costs are relatively small. You also reach a wider, more diverse clientele that organically grows with time. Plus, you can sell your goods and market your brand from the comfort ...

There are many businesses in the world today, and many more would thrive if funding were never a huge challenge. Starting up a business isn’t a piece of cake, as it requires a lot of effort, and most importantly, the capital. Finding the right source of capital is very important, and it is beyond just getting any cash to fuel ...

If you’re like most business owners, you’ve probably invested a lot of time and money in improving operations and processes, offering extensive training programs to team members, and/or implementing complicated software systems that require a PhD (and a wing and a prayer) to implement. But the thing is, no matter how efficient operations are, how well-trained employees become, or how ...

Whenever I watch older films or period dramas which show offices, I am fascinated how pretty much everyone had their own private workspace, if not an entire room for themselves. Till well into the 90’s, offices were structured in a way to accord a significant amount of privacy to either an individual or a small group of individuals together. (Remember ...

No matter how you look at it, starting a business is hard. One of the hardest things you may ever have to do. There’s the business plan to think over, a name, government policies to consider, how it will affect your family, finances and the list rolls on from there. Some hardened entrepreneurs suggest spending a long time thinking about ...

The internet went crazy as word leaked about Nike supporting Colin Kaepernick and that he would be the face of the 30th Anniversary Just Do It Campaign. The controversial campaign had people on both sides either falling in love with Nike’s decision or to boycott the company and everything they stand for. An early study says that sales have increased, ...