Advice

The Millennial generation – which generally refers to individuals born between 1980-1996 – continues to fascinate businesses. Millennials are now the biggest cohort in the workforce and are opening the majority of small businesses. That means they hold a lot of power, both through the products and services they purchase and by way of social influence. Companies are motivated to ...

Running a successful WordPress website that attracts thousands of visits a month is something that comes with a lot of challenges. As a business owner, you might be aware of many of them because lots of online businesses face various consequences of making mistakes while dealing with WordPress. Even those considering themselves tech-savvy entrepreneurs make mistakes because their attention is ...

What should you look for if you want to hire people with high integrity? We could probably all do with taking a little business advice from Warren Buffett. After all, the successful business magnate and investor is the second-wealthiest person in the United States with a net worth of more than $73 billion as of May 2017. With that in ...

It seems innocent enough. Collect email addresses and birthdays so you can reach out to your most loyal customers on their special day. But where is this data stored? Who has access to it? How is it protected? In the digital economy, customer experience is paramount. Data lets us deliver a personalized experience in real time. But making the customer ...

Running an e-commerce store is a complicated business. For your project to be successful, you must plan it well, promote it well, and sell it well. Of course, these are 3 broad domains of actions that must be accomplished before success arises. Most entrepreneurs start off with brilliant ideas. For example, an e-commerce business that solves and satisfies needs and ...

It’s no secret that addiction has spread rampant across the US, especially over the last few decades. Stigmas attached to recovering addicts made it nearly impossible to find employment. Recent studies have shifted the idea that substance abuse is an issue of morality, and identified it as a mental disorder. This discovery has opened up the opportunities for rehabilitated individuals ...

India, the second most populated Nation on the Global sector, has made fast moves along in almost all areas, which range from farming, production and healthcare to it and facilities development. But, it has populated a special place in the global IT situation with countless household and worldwide organizations on its ground. As the Internet is now accessible in every ...

Tech marketing requires a special confluence of marketing know-how, creativity, and technical understanding. It also requires commitment and hard work. Incorporate these four ideas to improve your next tech marketing initiative. 1.Do Nothing… Yep, Nothing There is a known productivity paradox: good ideas and breakthroughs come after a period of doing… absolutely nothing. Albert Einstein’s biographer Carlo Rovelli wrote that ...

With the proliferation of digital channels, there has never been more ways to reach your ideal customers. With digital marketing so ubiquitous, it’s easy to dismiss promotional marketing and event marketing as relics of a bygone era. That couldn’t be further from the case though. In fact, event-based marketing strategies have flourished in the digital age. Although they lack the ...

Company credit cards: a perk often associated with senior-level executives and seen as almost unattainable. Scrap that thought. It’s outdated, and like many outdated ideas about running a business, it isn’t helping you move forward. I’m here to tell you today about my experience with giving my employees company credit cards, and why I think you should too.   Empowers ...