The success of your online business heavily depends on using SEO tactics. For those who do not take SEO seriously, they are letting profits slip straight through their fingers from one quarter to the next. The following are a few ways SEO can be leveraged to generate a bigger ROI each quarter.
Make Your Website More SEO Compliant
The first way to get SEO to work in your favor is by making your company website more SEO-compliant with the latest SEO standards. By taking the time to improve the SEO of your company website, this will help your website to rank higher on major search engines like Google. The higher your website is capable of ranking for given search parameters, the more likely your website will be selected during online searches. This in turn should cause a noticeable spike in traffic and sales volume.
Take Advantage of the Lockdown for More Analytical SEO Improvements
Since a vast number of regular retail businesses will be shut down during the COVID-19 pandemic, this can be a great opportunity for online businesses to increase their revenue. This is because many people are going to be purchasing items your company sells online while being stuck at home. By engaging in a more analytical approach to making SEO optimizations during the lockdown. Thus, you will have a better chance at ensuring higher rates of lead conversions than were reached last quarter.
Offer Better Content
When reviewing your blog content this quarter, you noticed that it left a little to be desired and was very basic. It was not informationally driven in a way that conveyed that your site has value to offer consumers. So, you began to clean up the posts from your blog, making sure to do the necessary research in order that each post offered something the average reader might want to know. Additionally, you also offered imbedded incentives to purchase related products through easy to access links throughout each post. To your surprise, your regular readership and sales volume increased in response to taking these actions—especially in those posts where you added video content.
Improve Your Social Media Pages
Until this quarter, your social media pages have been mostly lifeless and uninteresting. This quarter everything is about to change for the better. You will be updating your profile-pages, posting more frequently and engaging more potential customers on your social media pages along the way. Not only will this drive more traffic to your company website, but it will help you to expand your operation for greater earning potential by making your brand more searchable too.
You have put in a lot of time, money and effort towards improving the SEO behind your company’s online presence. The more active you are in this endeavor, the greater your ROI has been with each passing quarter. Looking back, you are quite pleased both with what you have accomplished and the returns you have made as a result of your hard work.
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700