Podcasts are becoming a favored means of engagement for numerous entrepreneurs. They serve as an effective tool for educating audiences on various topics and delivering market news. Additionally, podcasts offer an excellent avenue for engaging with clients and audiences, providing a platform for them to share their knowledge, expertise, and opinions.
We inquired with entrepreneurs, podcasters, and business owners about their utilization of podcasts for business.
#1- Global outreach and promotions
I have mindfully created a podcast titled “The Burnout Recovery podcast” in alignment with my tagline “The Burnout Recovery Dr”. In my weekly podcast I have covered a wide range of topics including perfectionism, workplace bullying, portfolio careers, and clinical entrepreneurship. My podcast is a way to share my expertise in burnout recovery with the world. I can reach ears way beyond my regional reach and share strategies for individuals looking for help with burnout recovery. I use my podcast to promote special offers within my business.
Thanks to Jo Braid, Dr Jo Braid Coaching!
#2- Engaging and showcasing expertise
I recognize the immense power of podcasting for our business. The Australian Property Show, our flagship podcast, becomes a dynamic avenue to engage with our target audience – aspiring property investors and enthusiasts. This not only showcases our expertise but also establishes a genuine connection, fostering trust and loyalty. By leveraging this medium, we solidify our brand's authority, expand our reach, and drive conversions, ultimately shaping the landscape of property investment in Australia.
Thanks to Bridget Sarks, My Money Sorted!
#3- Brand building and sharing insights
I host an open-format podcast, focusing on positivity and inspiration. I connect with experts across various fields for fascinating conversations, as well as sharing my personal story and insights from my business experience. By creating content, I provide a clear sense of my personality and use that to develop my brand. I deal with important issues that are relevant to real people and provide fresh perspectives that resonate. I use my podcast for my business by creating an actual community, where we share information and learn about each other, rather than just a consumer base. Podcasts are an excellent way to bring personality and authenticity to your brand.
Thanks to Brandon Green, Coffee King!
#4- Showcasing our value
Our podcast serves the audience and guests that are our ideal clients: experts, entrepreneurs, and enthusiasts with a Visionary message to share. This makes the podcast a powerful way to showcase the value we can offer potential clients while giving guests great publicity. Through this partnership, we can offer interviews with expert local and international speakers through our video and audio podcast channels and articles. In exchange, we enjoy high-trust brand exposure within our ideal target market internationally. It is finding and fostering a Tribe of passion.
Thanks to Marie Le Roux, YaziMedia Virtual Media House!