Ideas

Just like videos, the use of podcasts is turning to be a preferred engagement tool for many entrepreneurs. It can be used to educate your audience on diverse topics and highlight news in the market. Podcasts can also be a great engagement tool with your clients and audience where you give them a platform to share their knowledge, expertise and opinions. ...

To stand out from your competitors, you have to be innovative. Being innovative will not only boost your keep you ahead but it will also ensure you develop a refreshed team spirit. Innovativeness is boosted through collaboration with employees of the company and embracing new ideas as they come. It’s a common scenario to find companies investing time and resources ...

Being viewed as an authority in your field is essential in helping achieve your business goals. It makes you visible by raising your expertise to become a center of prestige. Many small businesses continue to face challenges in getting their word out there to command respect and gain brand recognition. There are various ways one can get to this position ...

Referral groups are a proven way to expand your existing customer base. They are characterized by members commitment and highly-structured agendas which aim to maximise results in each meeting. Despite the benefits that come along with these groups, different people have diverse opinions about these groups. We asked entrepreneurs and business owners their thoughts on referral groups. #1- Yay, they’re ...

The start and ongoing of a business can be rewarding and exhausting at the same time. Running a business successfully encompasses learning from mistakes that happen along the way which in the end, helps your business to be more strategic and to get back on track. We asked entrepreneurs and business owners about the tough lessons they have learned . ...

With so many fandangled marketing techniques these days, it can be easy to forget about the old reliables. This infographic from Colourfast draws our attention to one particular form of marketing that many will have forgotten about – the exciting world of promotional products! For marketing to get results, it doesn’t have to be exciting and promo’ products seem to ...

Being part of a community is important for an entrepreneur. The hardest part is sometimes how lonely the path can be. Being part of a successful community is even more important. We asked some entrepreneurs and business owners what communities they belonged to which helped to ensure their success. #1 – WE NYC WE NYC is amazing because it’s based ...

In the business world, it can be difficult for younger people to successfully manage those who are older than they are. This is partially because we are taught to respect our elders, and it is partially because those who are older may believe that their life experience informs them in a way that a younger person may not understand. What ...

Every merger and acquisition (M&A) brings in a different set of goals to achieve and issues to tackle. Business leaders, CEO to be precise during M&A ought to confront some of the most baffling challenges to ensure a smooth transition for all the entities involved that includes employees, investors, stakeholders and customers. Today, pulling-off a successful M&A incurs a tremendous ...

In an era dedicated to technology in which knowledge and skills are never sufficient, classic literature comes as the resource of endless information to be possessed. The business industry is a challenging one in which decision making plays an essential role. A manager can only become skillful enough to make his business grow when the necessary information is achieved and ...