Podcasts are becoming a favored means of engagement for numerous entrepreneurs. They serve as an effective tool for educating audiences on various topics and delivering market news. Additionally, podcasts offer an excellent avenue for engaging with clients and audiences, providing a platform for them to share their knowledge, expertise, and opinions.
We inquired from entrepreneurs, podcasters, and business owners about their utilization of podcasts for business;
#1- To provide opportunity
We created the Sydney Property Muppets (our podcast) with a long-term vision. To provide property buyers and sellers in Sydney the opportunity to listen and hear about the specific inner workings of the Sydney property market (not the Australian property market) and to also provide myself (Buyer's Agent) and Kurt Lawther (Real Estate Agent – my podcast partner) the seeds to plant with future clients (but knowing that we would have to be in this for the long-haul to see results.
Thanks to Chris Clarke, Buyer's Agent!
#2- As a helpful resource
Social Media agency Melbourne Social Co. recently launched a podcast, Approved. Approved is hosted by sister duo Hannah and Nicole, and speaks to young and up-and-coming social media managers, as they navigate the industry, trends, pop culture, and the mental health issues that inevitably come along with working in such a fast-paced and reactive industry. The podcast, whilst not openly a sales tool, positions Melbourne Social Co as an industry leaders, and as a helpful resource for those looking to build a career in social media.
Thanks to Shelley Friesen, Melbourne Social Co!
#3- As a marketing tool for business
I use my podcast Leading Change as a marketing tool for my business, allowing me to showcase my expertise, promote my clients, & attract potential leads. I position my podcast as a “Handbook for Leading Change”, where I invite my clients & prospective clients to highlight the successes & challenges that they have faced while leading transformative change, & we have insightful discussions on leadership & change management. This allows me to position myself as a trusted authority in the field, which has boosted my brand visibility & generated inbound leads &speaking opportunities.
Thanks to Lauren Ryder, Leading Edge Global!
#4- To showcase my passion for food
Through the podcast, I share behind-the-scenes stories of my culinary journey, discuss the latest food trends, and even bring in fellow chefs and experts for some lively conversations. It's not just about promoting my products or services but creating a community around my brand. The podcast serves as a platform where I can showcase my passion for food, share valuable insights, & engage with my audience in a way that goes beyond traditional marketing. Plus, it allows me to build a stronger relationship with my customers, who get to know the person behind the dishes they love.
Thanks to Gabrielle Marie Yap, CarnivoreStyle!
#5- To understand mindsets
I can address both of those for you. I have recently pivoted my business from mortgage broking and property investment – having helped tens of thousands and being named one of the top 4 personal finance influences in Aust – to understanding mindset and why some achieve and some don't. I have 2 podcasts- one on property interviewing the top Australian experts- the new one is www dot exitthemartix dot io which talks about sliding door moments and how people are doing things differently. Having educated so many and see so many not take action or the wrong action I am pivoting to the root cause.
Thanks to Slack-Smith, YourSuccessClub!
#6- To foster meaningful interactions
Podcasts have become a dynamic networking tool, enabling individuals and businesses to establish themselves as thought leaders by sharing expertise and engaging in deep conversations with a broad audience. This platform fosters meaningful interactions with experts, influencers, and industry leaders, creating opportunities for cross-promotion and expanding networks to include the audiences of guests. It offers a unique space for showcasing knowledge, sparking collaborations, and opening doors to new career possibilities.
Thanks to Jordan Figueredo, Online Optimism!
#7- To establish credibility
As entrepreneurs, both having previously owned our own companies and preparing to launch our personal branding agency in the coming months, we strategically leverage our “Personal Branding Unlocked” podcast to establish credibility, attract potential clients & foster industry connections. By sharing valuable insights, inviting guest experts, and engaging with our audience, we position ourselves as thought leaders in personal branding, paving the way for our agency's successful launch. Our podcast serves as a powerful tool for brand building, marketing & community engagement.
Thanks to Josh Lawlo, PersonalBrandingUnlocked!