Advice
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Creating a Customized Team of Professionals: Where Online Exposure Meets Real World Influence
Writing about my particular area of expertise, online marketing and branding for premier real estate professionals in major cities throughout…
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When Executives Say ‘Thank You,’ Or: Creating Customer Love
Of the many ways businesses communicate – with advertising, promotions, social media, events and online giveaways – they sometimes overlook…
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The Business Challenge Between ‘Hardware’ and ‘Software’: A Metaphor for Success
The history of the computer industry is a story of the tension between hardware and software, which is also a…
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Enhance Your Bottom Line by Incentivizing the Workforce
When you wake up in the morning, who’s hopes and dreams are you wanting to fulfill? Who’s goals do you…
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Consumer Rituals to Drive Growth: Identifying Sources of Influence
While scholars maintain a sense of wonder (and puzzlement) about the repetitive nature of habits, as well as the distinction…
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Reaching a Global Audience with a Message of International Influence: The Power of High-End Clientele
The world of luxury, residential real estate is aside, from its economic importance, a metaphor for global communications and the…
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It Isn’t Whether or Not You Should Accept Credit Cards Anymore – Now It’s HOW You Accept Credit Cards That Matters
Believe it or not, like pay phones and paper-based address books, “cash only” businesses were once common. Like pay phones…
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Quality and Personality: The Independent Retailer’s Advantage
For independent retailers and entrepreneurs there are challenges aplenty, from competing against global brands and attempting to attract the attention…
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Steps for a Successful Business Launch
It’s a terrifying statistic that anyone who has ever considered launching a new business is familiar with: in the first…
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Choice, Not Confusion: The Global Pursuit of Information
The history of technology is about many things, but it symbolizes two key principles in particular: Continuous advances in products…
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