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Tag Archives: attribution

How are Marketers Organizing Their Data to Facilitate Attribution?

Cross-platform attribution is the process of allocating credit to a market driven interaction or brand touch-point. No one can doubt the importance of attribution to marketers but when it comes to pursuing and implementation, majority of us fall short. This was according to the recent eMarketer report dubbed “Cross-Platform Attribution 2015: Device Identification, Big Data Pose Continued Challenges.” What are ...

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