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Tag Archives: business crisis

6 Basic Principles of PR in a Crisis Situation

Sometimes there are situations when negative information about the company goes out of control and threatens the business. This may be true, as in the case of battery fires in laptops of well-known manufacturers or falsification, like “syringe panic” around Pepsi in 1993. Each crisis is individual, but there are several general principles that will help to get out of ...

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