Tag Archives: organizing

Fast-paced and competitive, there’s no doubt that the business industry can be challenging. With high stakes and constant impending deadlines, both employees and owners of an SME are all too familiar with the pressures of the business world – which is why it’s crucial that management teams are continually working to maximize positivity and productivity throughout the year. Minimizing unnecessary ...

Cross-platform attribution is the process of allocating credit to a market driven interaction or brand touch-point. No one can doubt the importance of attribution to marketers but when it comes to pursuing and implementation, majority of us fall short. This was according to the recent eMarketer report dubbed “Cross-Platform Attribution 2015: Device Identification, Big Data Pose Continued Challenges.” What are ...