There are many businesses out there who spend time each month creating an email newsletter that they can send out to their clients. On the other hand, some businesses have never even considered sending a newsletter and use their mailing list simply for marketing emails.
There are many benefits to sending newsletters to clients including the fact that they can help you to drive traffic back to your website. Below, we’ll look at some of the reasons why you should consider starting a marketing newsletter next year.
Driving Sales
One of the main reasons why you might want to consider creating a newsletter is that it can help you to drive sales. Newsletters usually include some mention of products or the service and can even include some offers or discounts. By sending out a newsletter, you can remind customers that you are still around and waiting for their custom. Marketing to new customers can be costly and time-consuming but if you are simply sending out a newsletter to those on your mailing list, you can get the results that you need.
Engaging With Customers
Do you find it hard to engage with your customers? If this is the case then you might find that a newsletter could be the perfect solution. This might not be immediately obvious but with a newsletter, you can ask customers questions, include their answers and generally engage with them. Perhaps you can create polls that contribute to the content in the next newsletter or you use their feedback to improve. Customer engagement is extremely important so do what you can to improve this. Often, a newsletter can be exactly what you need.
Growing Social Media Channels
Another benefit of sending a newsletter to clients is that it can help you to grow your social media channels. Having social media channels is useful but what if no one sees anything that you post? It can be difficult to grow your page, especially if you are busy focusing on other parts of your business. However, with a newsletter, you can encourage customers to check you out on Facebook, Instagram or Twitter and engage with them there.
With email newsletters, you can even include links to your social media channels so they can find your pages easily enough. This is an effective method of growing engagement on these channels so make sure to consider it for 2020.
Increasing Website Traffic
Increasing your website traffic isn’t easy, especially if you don’t have the budget for expensive Google AdWords campaigns. However, when you start sending out a newsletter, you can save a lot of money and still benefit from an increase in traffic. In your newsletter, you can include links to your website and some CTAs to encourage your readers to click on them.
Usually, banners with offers can help to drive traffic even more so make sure to consider this carefully. Test out a few CTAs and you should notice your website traffic increases if you have customers reading your newsletters.
Building a Community
Many marketing experts talk about the importance of building a community of customers but this can be difficult to achieve, especially if you are operating solely online. However, with a newsletter, you can start to build that community of engaged readers who wait each month for the latest issue to come out.
Of course, to achieve this, you will need to create engaging content that adds value. If you don’t, they won’t bother opening the email next month. If you do pull it off, the community can build and they might even send on your newsletter to their friends.
Keeping Customers Informed
Finally, you will find that a newsletter can help you to update customers on any news within your business. For example, if a staff member were to be promoted to a high-level position, you might want to shout about it. This would also be the case if you were shortlisted or won an award.
Customers should feel as though they know what is going on as this will encourage them to pay attention to what you are doing as a business. A newsletter can help you to achieve this.
Consider Sending a Newsletter
If you aren’t yet using a newsletter to communicate with your clients, you should consider making this change in 2021. There are so many benefits to sending out a newsletter and it is also something which can be quite enjoyable to do each month.
If you do decide to create a newsletter, make sure to choose the right template and design it well. If you can make it stand out from other emails, you can increase the chances that your customers will read it. Don’t forget to monitor the results either to make sure that it has been opened on the other end.
Guest post courtesy of Denise Langenegger
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