How to Overcome Obstacles on the Path to Business Success

Image Credit: Brad Smith

Running a company is never easy. Obstacles to success emerge almost from the outset of any commercial endeavor. Challenges arise from conditions in the marketplace, competitors’ efforts to improve their market share, consumer whims and trends, and numerous other circumstances. While a CEO can’t control external economic or political conditions, internal factors – such as corporate debt, cash flow, employee ...

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Grow the Self, Grow the Team

Image Credit: Robert Conrad

Stepping up as a leader in any situation can be intimidating – coordinating team members and addressing company concerns on the fly would make many of us run for the hills and never look back. However, after my promotion, I wanted to do something different.  I had a very clear idea of what embodied a “bad” leader, so I made ...

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Business 101: Why You Should Hire a Courier for Your Business

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From selecting the type of paper you use in your copy machine to determining the next step in your strategic direction, business owners make a lot of decisions and have a lot of to-do items on their lists. To do it all, and to do it well, comes down to efficiency and streamlining. Business owners looking to streamline their business ...

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The Entrepreneur’s Seven Focuses

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It’s been almost two years since I’ve been on any salary, and at times, producing income is the least of my worries – staying sane, feeling efficient, and keeping organized/balanced tend to be what I spend the most amount of my mental energy on. Below is some advice that I’ve written for anyone who works for themselves or from home ...

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Business Development: The Foundation for Building a High-Quality Brand

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One of the most overlooked parts of creating a successful company involves having a customized plan regarding business development. Though definitions of this subject vary, and despite the acknowledgment by many executives of the importance of this exercise, business development is too often an afterthought for these same individuals; or, even worse, it is material for a generic mold – the ...

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Five Essential Tips to Structuring your YouTube Channel

Image Credit: Jon Mowat

As with company websites, an online video presence is increasingly becoming regarded as an absolute must for any small or medium-sized businesses. With YouTube attracting over one billion unique users per month and continuing to enjoy its status as the second-biggest search engine on the internet behind its parent company Google, the benefits in terms of potential audience should be ...

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Self Promotion: It Doesn’t Have to Be Uncomfortable

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You can make the very best thing in the world but nobody is going to care one whit about it until you claim ownership of it. There are lots of reasons for this: people would rather support people than products; building one successful thing helps you build more successful things; shoppers like to know who makes the products they buy, etc. ...

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How CRO Testing Can Shape Your B2B Brand

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CRO (Conversion Rate Optimization) was born from the need of ecommerce sites to effectively track and improve their websites’ results and generate more leads that will translate into higher quality sales. This strategy is impactful for many businesses and B2B branding can easily benefit from this methodology by understanding how to utilize this important technology. A conversion rate is defined ...

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Videos as a Business Valentine, Or: Personalizing Your Message About Consumer Love

Image Credit: Dave Ratner

Consider this column a sequel to my previous piece about the value of creating informative – and personalized – videos that secure a brand’s identity. The point is not to simply film and upload a series of videos about this or that topic, delivering accurate but uninspiring information to consumers. Those clips, with their monotone expression or generic narration, which ...

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5 Reasons a 90% Tax Rate would Devastate the U.S. Economy

Image Credit: Tom Wheelwright

Have you heard about the new study that proposes a 90% tax rate on the rich? Even after spending hours pouring through the 52 pages of their research, I’m still baffled by their recommendations. To help you better understand the potential impact; let’s look at five reasons a 90% tax rate would devastate the U.S. economy. Professors Fabian Kindermann from ...

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