“Groupoff”: When Discounting Your Brand Means Destroying Your Value

Image credit: Dale Scott Marion

A note to readers: My passion for brands is just that, admiration – even awe – for companies that maintain a mystique about their respective businesses. Indeed, so great is the power of some brands that they inspire their own rites of initiation, consumer conclaves, secret menus (particularly among a West Coast burger joint, which now extends to Arizona, Texas ...

Read More »

Follow the Leader – It’s More than a Game; It’s about Being Engaged

Image Credit: Freedigitalphotos.net

When people are led, they are more likely to be engaged. People who are managed do what is necessary and no more. Getting your team successfully engaged in the “work at hand” has been a challenge for all leaders since the beginning of time. Having your team engaged is especially important as employers of all shapes and sizes struggle with ...

Read More »

What’s the Big Fuss about Corporate Inversions?

Image Credit: Tom Wheelwright

So what is a corporate inversion, and why are so many companies moving their parent company to Ireland? It all revolves around Ireland’s favorable tax policies and the U.S.’ antiquated corporate income tax system. While most countries require their citizens (i.e., real people) to pay tax on their worldwide income, few countries require the same of corporations outside of the ...

Read More »

The Making of a Great Communicator: Acknowledging Your Supporters

Image Credit: Elizabeth Rice Grossman

If I have one piece of advice about leadership, and I have many lessons I can share about this subject, it is to be a great communicator. Rather, it is critical to acknowledge and respond to the very people, who, because of their own modesty and excess deference to authority, do not expect a person of power to notice an ...

Read More »

A Stanford Education in Midland, Michigan: Universal Truths About Business Success

unnamed (1)

Here is some advice for aspiring entrepreneurs and established executives: If you seek a Stanford education, then visit Midland, Michigan. More precisely, travel to the offices of Stanford LP Gas, headquartered in Midland, which is also home to Chemical Bank and the Dow Corning Corporation. In this community of canopied stores, public parks and personal philanthropy – amidst 110 acres ...

Read More »

4 Reasons No One Has Ever Seen Your Website

Image Credit: Freedigitalphotos.net

As a small business, entrepreneur, or organization leader, you spend a lot of time sweating the details on your website.  You agonize over each image selection and debate the relative benefit of words like “customer-driven” and “best-in-class”.  You make sure that you have all of the relevant details in there, like how to contact you or where to buy your ...

Read More »

The Zen Of Logistics Management For CEOs

Image Credit: Freedigitalphotos.net

As the CEO of a company that offers products or services to consumers, it’s essential to become very good at logistics. This will not only keep customer’s satisfied, but make your business one of the top performers in your industry. Why Logistics Is Important In essence, astute logistics management helps your company handle all the changes happening in your organization, ...

Read More »

Eight Social Networking Mistakes for Entrepreneurs to Avoid

Image Credit: Freedigitalphotos.net

Social media is an essential resource for entrepreneurs, providing networking opportunities only a click away. Social platforms allow you to provide updates and solicit feedback from clients and suppliers, while at the same time expanding your network. Online marketing efforts can crash and burn, however, when these channels are used in off-putting or time-wasting ways. To avoid this, learn to ...

Read More »

From Startup Superman to CEO: How to Grow with your Business

Image Credit: Freedigitalphotos.net

When you’re first starting your business, leadership is relatively simple. You have a few employees (if you’re lucky), and the degree of oversight required is fairly small. The strategic vision is your own and there aren’t as of yet too many moving parts to wrap your brain around. You work hard, but the work is rewarding because it’s your pet ...

Read More »

Tips for Choosing Online Payroll Providers

Image Credit: Freedigitalphotos.net

If you are considering moving payroll services to a cloud provider, you are presented with a solution to really increase the efficiency of your HR department. But, with such an important aspect of managing your human capital, and the expense associated with improperly paying payroll taxes, you want to do a bit of homework and choose your provider wisely. Here ...

Read More »