Why Your Small Business Needs A Mobile App

Image Credit: Kristen Gramigna

Share With more than two million apps available on the iTunes app store, who needs another app to add to the collection? You do! Here are just a few of the reasons having your own small-business app can benefit your business, and your customers. Direct access to your customers. Geekwire reports that smartphone users spend about 2 ½ hours a ...

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Spring Cleaning Your Small Business

Image Credit: Freedigitalphotos.net

It’s no secret that entrepreneurs and small business owners are busy people, so making time to organize and declutter their workspace is not very high on their list of priorities. What many fail to understand is that disorganization can be a major detriment to productivity, especially when time spent looking for a specific document or email takes away from the ...

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What We Owe Our Workers: Loyalty as Proof of Leadership

Image Credit: Richard Swartz

Does a business owe its employees more than the law requires? Are there moral demands, which transcend compliance with safety procedures and tax guidelines, a company should follow? The answers to these questions tell us everything we need to know about a brand, exposing the fraudulence of “manufactured devotion,” where workers perform morning calisthenics – and shout, in unison, their ...

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The Absurdity of ‘Big Data,’ Or: Numbed by Meaningless Numbers

Image Credit: Lewis Fein

Somewhere, at this very moment, several citizens are passengers on an emotional dive-bomber, rising and falling with disputatious claims, and pleas for calm and deliberation. With each precipitous drop, one or more of these strangers shakes a fist in rage. Sequestered in a small room, with nothing more than a bagged lunch and writing paper, these individuals – a cross-section ...

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Business Loyalty and Civic Pride, Or: Reasons to Stay Where You Are

Image Credit: Richard Swartz

What does a business owe a city, when technology can transform “Somewhere” into “Nowhere,” when, with a few digital signatures and attached articles of incorporation, a company can renounce its citizenship, fire its employees and dematerialize like an act of wholesale denial? The warehouses will then empty, the office furniture – the desks, chairs, couches and tables – will be ...

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The Importance of Hiring Franchise Consultants in 2015

Image Credit: Alan George

When building a franchise organization, there is a transition process that takes place within the management ranks of the business. As a franchise organization matures, say with 60 or more units, depending on the business, there will be a portion of the management team that is devoted specifically to the management of the franchisees. People and positions that are entirely ...

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Regional Legends and National Appeal: The Right Way to Expand Your Brand

Image Credit: Richard Swartz

We live in a mostly homogenized world of the same stores, the same big box retailers and chain restaurants, and the same motels and movie theaters. Too many businesses, despite the power of the Internet and the freedom of choice, prefer to make our shopping centers indistinguishable from our airports: Soulless enclosures of massive square footage, where the sedating sounds ...

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How Pet Franchising Can Be Lucrative For You

Image Credit: Dan Barton

Just because you have a full life with a family, community activities and hobbies does not mean that you cannot take the next step with your career goals and open a pet franchise. Buying the franchise is only the beginning of the journey to becoming a lucrative pet franchise within your community. Here’s how you can do it. Expect Small ...

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Questions to Ask When Buying a Business

Image Credit: Andrew Cagnetta

Purchasing a business is a major decision. When you are going through the decision-making process it is important to make sure that you get answers to the questions below so you can be sure that you are making a smart business decision that is right for you. Tell me about the business’ history and your involvement with it. – This ...

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A Story of Life and Luxury, or: How to Create a Great Brand

Image Credit: Richard Swartz

In response to the universal question about business, “How do you create a great brand?” I see the answers on the wall. There, enclosed within their respective gold-painted, ornate wood frames, are portraits of three men, each regally attired – outfitted like the leaders they were, looking like Supreme Court justices or European ambassadors – with their eyes focused on ...

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