5 Keys to Finding (and Keeping) Loyal Customers

With increasing competition both on and offline, it isn’t enough to have a great product or service at a good price. You can’t afford to wait for clients to discover you. Instead, you have to be aggressive about finding them and winning their loyalty. The ability to not just find customers, but keep them, is crucial to your business’ future. ...

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Business Unlocked: You Need to Know The Truth About Property Preservation

You might be wondering how banks, lenders, or any other financial institutions who have foreclosed properties like houses in your neighborhood can remodel, repair, and maintain these properties so that it can be sold just like new. Property preservation companies provide services to those financial institutions who need maintenance, renovations or repairs, and cleaning services to remodel foreclosed properties. As ...

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Three Ways to Protect Your Brand from Fake News and Other Fraud

Fake news is not new. It has been around since the invention of print some 500 years ago. It was used to sensationalize and inflame passions and prejudices, a trend that’s carried over into our current culture. Today, fake news is increasingly being combined with social media to peddle products with false claims and endorsements. MSNBC columnist, Herb Weisbaum, describes ...

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10 Free SEO Tools For Business Owners

First we build the tools, then they build us” – Marshall McLuhan As a business owner, you’re no stranger to the importance of using good tools to help improve your business. I know personally that the right tool can make a big difference to just about anything in life. But hey, this is a digital marketing post. So, how can ...

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14 Entrepreneurs Explain Their Favorite Apps to Use for Their Business

Business as usual is no longer business as usual. Things have changed and a lot of it has to do with the smartphone. According to mobiThinking, there are over one billion smartphones in use around the world. This means there are even more apps in the Play Store and the App Store and on these one billion devices. For entrepreneurs and ...

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How To Grow and Differentiate Your Business With Promotional Products

With so many fandangled marketing techniques these days, it can be easy to forget about the old reliables. This infographic from Colourfast draws our attention to one particular form of marketing that many will have forgotten about – the exciting world of promotional products! For marketing to get results, it doesn’t have to be exciting and promo’ products seem to ...

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Mastering Your Mindset: A Guide for the Business Leader

  “The thought manifests as the word; The word manifests as the deed; The deed develops into habit; And habit hardens into character.” – Ancient Proverb Are you struggling to master your mindset? Success boils down to the way you think, as the proverb suggests. More and more research is supporting the power of positivity.  We create the reality around us, and by ...

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Tips on How to Effectively Market Your Franchise to Franchisees

Once a business reaches a level of success, they often start to think of ways to expand their business on a national (and sometimes international) level. One of these ways, includes franchising, which allows aspiring entrepreneurs to invest in your business model and create a business of their own (inside of your enterprise). This is often advantageous to franchisors, as they ...

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Taking it to the Next Level: What You Need to Know about Corporate Governance and Government Regulations When Expanding Your Business

Expanding your business is an exciting prospect. You may have received orders for more than you can produce, or see a market opportunity to exploit.  Whether you want to buy more or newer equipment, rent more space, or hire more employees, the key to expansion is money. There are several ways to raise capital:  bootstrapping (finding the means within your ...

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18 Entrepreneurs Give Their Best Marketing Tips

One of the toughest challenges an entrepreneur faces is marketing. You can have a great idea and you can have a great product; but if you can’t effectively market your idea, you’ll never be as successful as you were meant to be. With so many other competing entrepreneurs and ideas, marketing can be a tough nut to crack. We asked ...

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