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Five Essential Tips to Structuring your YouTube Channel

As with company websites, an online video presence is increasingly becoming regarded as an absolute must for any small or medium-sized businesses. With YouTube attracting over one billion unique users per month and continuing to enjoy its status as the second-biggest search engine on the internet behind its parent company Google, the benefits in terms of potential audience should be ...

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Videos as a Business Valentine, Or: Personalizing Your Message About Consumer Love

Consider this column a sequel to my previous piece about the value of creating informative – and personalized – videos that secure a brand’s identity. The point is not to simply film and upload a series of videos about this or that topic, delivering accurate but uninspiring information to consumers. Those clips, with their monotone expression or generic narration, which ...

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5 Reasons a 90% Tax Rate would Devastate the U.S. Economy

Have you heard about the new study that proposes a 90% tax rate on the rich? Even after spending hours pouring through the 52 pages of their research, I’m still baffled by their recommendations. To help you better understand the potential impact; let’s look at five reasons a 90% tax rate would devastate the U.S. economy. Professors Fabian Kindermann from ...

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How to Raise over $100k on Indiegogo with This Traffic Generation Strategy

If there’s one big lesson about crowd funding I’ve learnt in the past 8 months, it is that pre-launch marketing can make or break your campaign. I’ve gone from knowing next to nothing about crowdfunding, to running a successful Indiegogo campaign at a previous startup that raised $106,830. Allow me to share with you our story. Duet is a smart Bluetooth tag ...

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Service in a Digital Economy: The Payment Processing Revolution

Here is a question for every entrepreneur and executive, for every consumer and client: Does high-quality service matter, when so many transactions happen at the speed of light, when anonymity is the web’s “personality” and mass emails its principal means of “communication”? Is there a place for service backed by the words and deeds of individuals – men and women, ...

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5 Reasons Startups Fail

The first 12 months of the life of a startup is often referred to as the “valley of death.” Indeed, according to the Bureau of Labor and Statistics, 25 percent of startups close their doors within the first year. Along my entrepreneurial journey, I learned from other people’s mistakes to try to make as few mistakes of my own as ...

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Business in the Cloud: Steps to Keeping Your Company Information Safe

Customer information, spreadsheets, memos, company correspondence, important files, and more….. Each of these is imperative to your business, and all take up a great deal of space. Keeping all of this information organized and accessible to your entire staff may have been a challenge in the past, but in today’s technologically advanced world, all you need is – the cloud. ...

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Personalized Service and Individual Integrity: Ensuring Quality for the Insurance Industry

One of the most important investments an individual can make is, unfortunately, also one of the least comforting decisions a person must accept: Buying life insurance. The problem has nothing to do with the investment itself – indeed, life insurance is a necessity – but the manner by which brokers or agents raise this issue is a lesson in avoidable ...

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What’s the Big Fuss about Corporate Inversions?

So what is a corporate inversion, and why are so many companies moving their parent company to Ireland? It all revolves around Ireland’s favorable tax policies and the U.S.’ antiquated corporate income tax system. While most countries require their citizens (i.e., real people) to pay tax on their worldwide income, few countries require the same of corporations outside of the ...

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A Glass Jaw in the Face of Crisis: An Expert’s Guide to Confronting Business Controversy and Public Condemnation

I have a personal maxim about business: That it takes a great deal of hard work and patience to build a brand, but it only takes a matter of seconds to destroy one. That rule also applies to politics and other civic institutions, where the physical pillars of dignity – the Corinthian, Doric and Ionic columns and marble entablature of ...

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