The Last Thing You Want is a Satisfied Customer

Just about every business claims that their customer service is a big reason to do business with them. From the customer’s perspective, however, good service is what they expect to get when they make a purchase in any industry or profession. Yes good or even excellent service may create satisfied customers, but in today’s competitive marketplace a customer who is merely satisfied is very ...

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Lessons to Learn for Start-ups – Featured Post

As “baby” entrepreneurs and people just starting out, it’s easy to buy into the whole “it’s better to be a pirate” thing. In fact, it’s something that is often promoted. Think outside the box. Go with the flow. Push boundaries, etc. This does not mean, however, that you can’t learn from the people who have come before you. In fact, ...

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5 Things You Must Do to Market Your Website

You’ve created a website but suddenly you realize it’s not very helpful if can’t get anyone to visit it. To be successful online having a website is not enough. After all, there are literally hundreds of millions of websites on the Internet. So what things can do to make sure yours gets found? Here are five things you must do ...

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How to Improve Your Company's Brand Image

To understand how to improve your company’s brand image, you’ve got to get an understanding of what a brand is and what it does. You might think it’s just a logo or a symbol that identifies your product and helps it stand out from the crowd – and you’d be right, up to a point. But there’s a bit more ...

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New Business Expenses You Can Expect

Your business will need to be the best to survive. If you do not want your company joining the 25% of new businesses that fail in the first year, you will need to carefully plan and implement your business. The first step to business success is to do what you’re doing now. Research every aspect of your company, so you ...

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Employers: Take Role of Ensuring Employees Make Best Use of Their Earnings

Many employees rely on their employers for information and help understanding important rules and regulations surrounding their employment, pay, benefits and retirement options. Employers can play a key roll in how informed they are by sharing vital information. A few common areas employers can provide some clarity are right to work laws, direct deposit advantages, managing/saving money, and Social Security ...

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How to Build Your Company's Reputation – Featured Post

Reputation is everything in this globally market. Whether you’re an internet-based company that sells arts and crafts or a multi-billion dollar corporation that drills the seas for oil, the need for a positive reputation is absolutely essential to appease shareholders and build and maintain relationships with consumers and publics. Building a reputation is easy, building a positive one is extremely ...

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How to Transition a Business into a New Workspace

Uprooting your company and moving it into a new space is a painstaking process. There is usually so much to do and so little time, not to mention pressures from management to complete the transition. More often than not office supplies get lost in the move, making it that much more difficult to get by once in the new space. ...

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Why CEOs Should Embrace Coaching as Key to Startup Success

Some of the greatest individual success stories came about because individuals bet their futures on team achievements. From Michael Jordan to Jack Welch, superstars know that good people push them up, not out. This is one of the most important tenets of sports and business, and it’s one that is too often ignored by entrepreneurs. In a startup or small ...

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Cultural Alignment Creates a Purpose Driven Team

At the core of customer-centricity is a clear set of ethical business principles and practices by which you and your team consistently operate. Principles and practices that reflect your business values and promised outcome to customers are in the end the clear demonstrations that you operate on purpose. Aligning every function and action of your business or practice so that ...

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