The Importance of Choosing the Right Domain Name

The Ancient Romans used to have a proverb which claimed that one’s destiny could be seen through their name (“Nomen est omen”). Given that a company’s name has such a large impact on its overall marketing, this proverb isn’t that far from the truth in the context of the modern business world. However, nowadays the choice of the right company ...

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7 Crucial Strategies To Retain Your Key Accounts in A Competitive Market

In CSO Insights’ 2016 Sales Enablement Optimization Study, it was found that more than 10 percent of companies do not carry out any strategic account planning, while a further 24.8 percent said this was left up to each sales person. Yet, formal account planning strategies have been shown to improve business results. However, adopting a clear strategy for managing key accounts ...

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Why Contributions To Social Causes Become High Return Investments For Companies

Much goes into the planning of a successful business venture. Both established business owners and aspiring entrepreneurs have spent countless hours in preparations to produce the perfect business plan. Business descriptions, sales and marketing plans, cash flow projections have all been analyzed to the most minute of details. But what many of these gifted business minds fail to incorporate into ...

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The​ ​CEO’s​ ​Guide​ ​To​ ​Marketing​ ​On​ ​Reddit

With more than 542 million monthly visitors, Reddit is by far one of the most popular websites on the planet. Given the thousands of niche subreddits that exist for almost every conceivable category, it is also a fantastic platform for marketers and business owners to reach out to their target audience. But marketing on Reddit can be a tricky process. ...

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5 Things to Consider When Registering a Domain Name for your Startup

  When Steve Jobs registered Apple.com back in February 1987, it was just a website name for his new business. 30 years later, Apple’s only connect with its global fan base is through this very website since Apple has no active presence on social media. Some of the other brands that had their domain name registered back in the 80s ...

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Getting Lean: What We Discovered From Our Trip Into Lean Manufacturing

One thing is a certainty: Manufacturing is a very complex process, and it is difficult, at best, to build a system that can deliver quality product, that is just what the customer ordered, on or before the delivery date, with no errors lying in the trash cans and no excess materials lining the shelves. If you can build such a ...

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How to Franchise Your Business Model Early On

The largest single point of failure for a new franchisor is to not sell the initial five units who start to validate the business model and brand.  This puts a significant amount of pressure on new franchise systems to get these initial units sold and as a result typically the failure rate is higher for early stage franchisees. These tips include: ...

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The Seven Pillars of Project Management

There’s always been a debate over whether project management training can produce great project managers, or whether great PMs are born rather than made. What is not debated though is that all great project managers follow a number of key principles laid down in one of several established project management methodologies. In the UK, PRINCE2 is amongst the most widely ...

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How to Get Your Business onto Amazon Alexa

The smart speaker is rapidly becoming a standard home appliance, with Amazon Alexa being the most successful platform today, and Google and Apple also competing in this space.  Voice requests are now taking such a significant share of the overall search space that this presents a powerful opportunity for your business. The makers of smart speakers have made their platforms ...

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Starting a Business? Avoid These 4 Costly Hiring Mistakes

Employees are the most important asset of every business. Whether it’s running your day-to-day operations, speaking to customers, or brainstorming growth ideas, you need skilled employees to take your company forward. Although it’s always hard to find good employees, when you’re starting out, it’s possible to make some rookie mistakes that can prove very costly in the future. Here are ...

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