When Executives Say ‘Thank You,’ Or: Creating Customer Love

Of the many ways businesses communicate – with advertising, promotions, social media, events and online giveaways – they sometimes overlook the simplest yet most effective form of expression: Saying ‘Thank You’ to the many people who are an extended family for an entrepreneur or retailer; the men and women, customers, vendors, distributors and mentors alike who give a brand its ...

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Management Consulting: The “Analysis Before Action” Approach

There are many myths about management consulting, legends that contain some kernel of truth and some degree of falsity. But these stories neglect to answer the most basic question about this famed profession: What do management consultants actually do? The answer to that query does not require any exaggeration, because these professionals already deal with complicated problems and situations that ...

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The Business Challenge Between ‘Hardware’ and ‘Software’: A Metaphor for Success

The history of the computer industry is a story of the tension between hardware and software, which is also a metaphor for how businesses succeed or fail across a multitude of categories. For, while hardware is important (we should never dismiss the technical advances it contains), it will not win acceptance unless there is enough software – good programs and ...

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Enhance Your Bottom Line by Incentivizing the Workforce

When you wake up in the morning, who’s hopes and dreams are you wanting to fulfill? Who’s goals do you want to accomplish? Of course, the answer is, yours! Had you said anything else, it would not have been believable. The people who work at your company are the same way, they do not worry themselves about your hopes and ...

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How To Increase User Engagement For Your Business Branded App

More and more companies are creating branded apps as a part of their overall marketing strategy, integrating location-based technology with deal information, product reviews, and even shopping elements to excite consumers. Consumers respond in a positive way to these branded apps. Surveys show that the overall purchase intent and sentiment increases when customers are using a company-branded mobile app. However, ...

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5 Scottish Entrepreneurs That Became a Success Against All Odds

Scotland is a small country with a huge history of innovation and entrepreneurship. Here’s a brief look at some of our brightest and best who overcame unlikely odds to achieve the successes we know them for today. Andrew Carnegie This guy was not just one of Scotland’s greatest ever entrepreneurs but also one of the most important figures in the ...

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Consumer Rituals to Drive Growth: Identifying Sources of Influence

While scholars maintain a sense of wonder (and puzzlement) about the repetitive nature of habits, as well as the distinction between conscious behavior and unconscious responses, this subject has its own appeal to marketers and market researchers. For the latter group, there are two aspects to this subject of particular importance. First, because repetitive behavior lends itself to conventional promotional ...

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Reaching a Global Audience with a Message of International Influence: The Power of High-End Clientele

The world of luxury, residential real estate is aside, from its economic importance, a metaphor for global communications and the power of online marketing. For, high-end properties in Manhattan or other major U.S. cities do not have an exclusively American clientele; on the contrary, a locale like New York – with its financial reach, cultural influence, political strength and overall ...

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It Isn’t Whether or Not You Should Accept Credit Cards Anymore – Now It’s HOW You Accept Credit Cards That Matters

Believe it or not, like pay phones and paper-based address books, “cash only” businesses were once common. Like pay phones and address books, though, technology has helped to make these things nearly obsolete. Think about it: when was the last time you went into a successful “cash only” business…that didn’t have an ATM within a few feet of the register? ...

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Quality and Personality: The Independent Retailer’s Advantage

For independent retailers and entrepreneurs there are challenges aplenty, from competing against global brands and attempting to attract the attention of distributors and manufacturers to capturing the interest of customers and media. The playing field is anything but level; it is more like a step incline, inducing vertigo and physical and emotional stress, as we ascend its knee-deep piles of ...

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