The Latest Technology CEOs Need To Know About

Long gone are the days when it was cool for powerful people to quip that they didn’t even know how to turn on a computer. Whether you know it or not, your business depends on computer technology. Only a fool would intentionally and proudly remain ignorant about the technologies that drives their business. You’re not a fool. So make sure ...

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A Profile in Business Excellence: Leadership for a Global Audience

The best hotels are magical havens of comfort and familiarity. They welcome longtime guests as returning family, and they treat new visitors like eagerly awaited dignitaries. These sanctuaries are like a favorite sweater or an elegant sport shirt, in which the spools of wool, cashmere and Egyptian cotton relax against the skin for Christmastime warmth or outdoor airiness. For each ...

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How to Raise over $100k on Indiegogo with This Traffic Generation Strategy

If there’s one big lesson about crowd funding I’ve learnt in the past 8 months, it is that pre-launch marketing can make or break your campaign. I’ve gone from knowing next to nothing about crowdfunding, to running a successful Indiegogo campaign at a previous startup that raised $106,830. Allow me to share with you our story. Duet is a smart Bluetooth tag ...

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Service in a Digital Economy: The Payment Processing Revolution

Here is a question for every entrepreneur and executive, for every consumer and client: Does high-quality service matter, when so many transactions happen at the speed of light, when anonymity is the web’s “personality” and mass emails its principal means of “communication”? Is there a place for service backed by the words and deeds of individuals – men and women, ...

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Repurposed Buildings Need Careful Monitoring For Worker Health

One of the great things going on with business space these days is the repurposing and renovation of older structures, particularly those in downtown or blighted areas. The presence of active businesses is reducing crime rates, encouraging neighborhood pride, and improving tax revenues. It’s also stirring up once-forgotten problems. Any business conducting operations in such a building frequently makes allowances for security ...

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5 Reasons Startups Fail

The first 12 months of the life of a startup is often referred to as the “valley of death.” Indeed, according to the Bureau of Labor and Statistics, 25 percent of startups close their doors within the first year. Along my entrepreneurial journey, I learned from other people’s mistakes to try to make as few mistakes of my own as ...

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Five Ways to Supercharge E-commerce Sales

Customers today are increasingly sophisticated about e-commerce sites, and keeping up with the latest trends can be a challenge. But there are tried-and-true strategies that are virtually guaranteed to appeal to customers, and if it’s time to rethink your site to optimize sales, using these techniques can ensure that each visitor has a great shopping experience. Make it easy for ...

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To the Cloud: Why On­Device Computing is a Thing of the Past

A few years ago under the Balmer administration, Microsoft released a series of commercials with the tagline, “To the cloud.” In a word, it was awful. In another word, embarrassing. If we are allowed a few more words, this quote from Good Marketing, Bad Marketing will do nicely: Finally, let’s talk about those three little words which I’ll be happy ...

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Growing Your Business: You’re Doing It Wrong

Logic tell us that in order to grow our business financially we need to focus on sales and revenue—following a transactional business model; this may help short term, but what about long term? Well, guess what? You’re using the wrong business model! There are many other indicators of business growth that we should be directing our attention to, and one ...

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Common Sales Mistakes Companies Need to Correct Before the Q4 Push

As the start of fourth quarter looms on the horizon, many companies are looking at their numbers and increasing the pressure on sales teams to make up for losses earlier in the year. Only 58.2% of sales reps made their quota in 2013 according to a 2014 Sales Performance Optimization Study of over 1,200 B2B companies by CSO Insights. While every ...

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