Luxury Women’s Footwear Brand, Anyi Lu, Launches A New E-Commerce Site; Reveals Why Shoes Don’t Have to Hurt Your Feet


New Site also Features a  Fall/Winter Collection Designed to Feel as Good as They Look

Richmond, CASeptember 12, 2013 – Luxury women's footwear brand, ANYI LU, renowned for its trademark “couture comfort®,” is launching a new e-commerce site in conjunction with the launch of its new fall/winter 2013 collection. ANYI LU, will educate the consumer about the superior construction of ANYI LU shoes as well as offer the shoes for purchase.

Founder and designer Anyi Lu explains, “Many women believe their feet have to hurt in order to wear beautiful shoes, but it doesn't have to be that way. What they don't realize is their feet hurt because of the way their shoes are made. I fuse modern day technology with old-world Italian construction to offer shoes that are the height of fashion, but most importantly comfortable. This new site will allow more women who embrace my design philosophy access to the brand.”

The Viktoria, a knee-high dress boot is an excellent example of Anyi's design philosophy. While most boot shafts are one-size-fits-few, the Viktoria features a hidden elastic panel which allows women of varying calf sizes to be comfortable while still looking polished.

Currently available at high-end retailers such as Neiman Marcus and Nordstrom as well as top-tier specialty stores such as Arthur Beren, the new collection is now available directly from Prices begin at $395 for Shirlee, a suede wedge to $795 for the Viktoria.

After a career as a chemical engineer, designer Anyi Lu launched her company in 2005 shortly after her sister's wedding – it was at that event that she realized women need shoe choices that are beautiful as well as comfortable. The company, based in the Bay Area, has a patent-pending shoe construction to achieve superior fit, support and flexibility. Eight years later, Anyi is truly a visionary in women's footwear. For more information, visit

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For Further Information, Contact:

Amy Riemer
Media Relations
978.475.4441 (office)
978.502.4895 (cell)
[email protected]


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