Technology is often an intimidating force within companies, rather than a source of enhanced productivity and improved morale among employees. The problem is that “technology” encompasses many things, some quite specialized, involving a separate form of communication and purpose that is foreign to most executives.
In this regard, technology is the exclusive domain of a handful of experts, who are fluent in code, proficient in a language all their own, as they operate in seclusion – as a matter of fact, and as an example of a breakdown in office culture – from a company in its entirety.
Simply stated, this scenario removes the information from information technology (IT). Solving this challenge by emphasizing and revealing the importance of IT, while simultaneously saving businesses money to run this practice (without compromising quality), should be a top priority for all companies.
This exercise makes technology the ally of information, which allows executives to manage this process by assigning independent experts to provide managed IT services. Meaning: Technology is no longer confusing, complex and time-consuming; it is, instead, a gateway to efficiency, savings and a symbol of leadership.
Concerning the last point, an executive leads by choosing when and where to act. So, if technology is not his or her area of concentration, the best thing that executive can do – and the most effective way to maximize the power of IT – is to defer to a managed services provider.
I offer these words (which are the basis of a previous column) from experience and my own professional expertise, where I am the Founder and President of My Instant Guru (www.myinstantguru.com), which delivers managed IT services and other forms of vendor support.