• SHOP
  • SITES
  • NEWSLETTER
  • CEO HACKS
  • GLOBAL SEARCH
  • WEB SUPPORT
  • CONTACT
Rescue a CEO
  • Advice
    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    21 Entrepreneurs Share Advice on Building a Team

    30 Entrepreneurs Share Advice on Building a Team

    7 Entrepreneurs Share How They Approach Tax Planning

    7 Entrepreneurs Share How They Approach Tax Planning

    8 Entrepreneurs Share Advice on Securing Venture Capital

    8 Entrepreneurs Share Advice on Securing Venture Capital

    30 Entrepreneurs Share How they Find, Recruit and Attract Talent

    30 Entrepreneurs Share How they Find, Recruit and Attract Talent

    30 Entrepreneurs Share Their Best Delegation Tips

    30 Entrepreneurs Share Their Best Delegation Tips

  • Productivity
    16 Entrepreneurs Share How They Focus

    16 Entrepreneurs Share How They Focus

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    Teaching an Old Dog New Tricks – How Working From Home is Cultivating a Creativity Revolution

    Becoming Productive: Finding Your Balance

    20 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    20 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

  • Answers
    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

  • Marketing
    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Rescue a CEO
  • Advice
    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    21 Entrepreneurs Share Advice on Building a Team

    30 Entrepreneurs Share Advice on Building a Team

    7 Entrepreneurs Share How They Approach Tax Planning

    7 Entrepreneurs Share How They Approach Tax Planning

    8 Entrepreneurs Share Advice on Securing Venture Capital

    8 Entrepreneurs Share Advice on Securing Venture Capital

    30 Entrepreneurs Share How they Find, Recruit and Attract Talent

    30 Entrepreneurs Share How they Find, Recruit and Attract Talent

    30 Entrepreneurs Share Their Best Delegation Tips

    30 Entrepreneurs Share Their Best Delegation Tips

  • Productivity
    16 Entrepreneurs Share How They Focus

    16 Entrepreneurs Share How They Focus

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    Teaching an Old Dog New Tricks – How Working From Home is Cultivating a Creativity Revolution

    Becoming Productive: Finding Your Balance

    20 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    20 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

  • Answers
    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

  • Marketing
    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Rescue a CEO
No Result
View All Result

Quality and Personality: The Independent Retailer’s Advantage

in Advice, Developement, Motivation
Reading Time: 3 mins read
Quality and Personality: The Independent Retailer’s Advantage

Image Credit: Dave Ratner

For independent retailers and entrepreneurs there are challenges aplenty, from competing against global brands and attempting to attract the attention of distributors and manufacturers to capturing the interest of customers and media.

The playing field is anything but level; it is more like a step incline, inducing vertigo and physical and emotional stress, as we ascend its knee-deep piles of sand that can just as quickly avalanche and consume us.

RelatedPosts

20 Entrepreneurs Reveal The Best Way to Learn Leadership

18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

The good news is that, despite the odds and leveraged assets, and forced to advance this hill alone, fueled by personal will and depleting reservoirs of adrenaline – still, we climb.

In that journey, and upon reaching the summit, when we look at the zigzag pattern of this trail – when we look upon the points that can break an individual's resolution and make surrender seem courageous – there are two things that explain our achievement: Quality and personality, the principal elements we can control, because these components are exclusively ours; each of us is a distinctive human being, and each of us has a voice with its own intonation, baritone and lyrical statement of purpose that says “I give you, friends and supporters, the result of my labor. Here is the product of what I believe, signed in my name and possessed of everything I demand.”

I write of what I know because, as the Founder of Dave's Pet Food and Dave's Soda and Pet Food City, I can attest to the travails of having climbed that hill. But I also understand, and I encourage independent retailers and entrepreneurs to follow, the route that will enable them to reach – and celebrate the glories of – standing atop the summit.

With quality and personality, we have something no multinational corporation can match and no generic company can duplicate: We have the choice to use the best ingredients, and those “ingredients” can be of the edible variety or the technological kind (like a sublime user experience for a smartphone or tablet), and we can secure the credibility of our products by infusing each bottle, box, can, canister, store and service with character.

See also  What We Owe Our Workers: Loyalty as Proof of Leadership

In other words, when we put our name on the line (or on the label or packaging) we sign an unofficial contract with prospective customers; we issue a pledge, based on the integrity of our words and the legitimacy of our deeds – we prove that we are more than the sum total of a motto, catch-phrase, jingle or marketing boilerplate. We are, instead, men and women – we are real people – who cannot (and shall not) sacrifice ourselves by sacrificing the quality of the products we release.

For, if we are to pass our neighbors and customers, if we are to show our faces in our respective communities, then we can only do so with pride, not shame or embarrassment.

Remember: An international company is a person by way of a legal fiction; it has no flesh, and it has no heart. It can afford to be wrong, or do wrong, without fear of walking by the citizens of a community. Its “personality” is the ether of a mascot, its “declarations” the vapor of buzzwords and its “identity” the chill of nothingness.

Bring Your Product to Life: Make Your Personality Shine

These recommendations about brand personalization are also an invitation to have fun.

That is, rejoice in what you do – and showcase the customers who share your enthusiasm – because everything else that follows represents your one-of-a-kind approach to communications, promotions and outreach. Free of the constraints that drain big corporations of emotion, and blessed with the ability to be yourself, you should do just that: Be yourself.

Be passionate about your beliefs, express them with conviction and always listen to your customers. The latter is essential because it will allow you to further customize your particular style of service; it is the sort of instant feedback, in the course of a handshake or conversation, that is far more detailed than the opaque vision of a so-called focus group.

See also  Why Corporations Are Lagging Behind in Mobile Development

It is this intelligence that enables independent retailers and entrepreneurs to adjust to changing circumstances with speed and agility. It is this degree of personalization, where customers can meet and speak with the founder of a product or service, which provides the comfort consumers want and the warm atmosphere they crave.

These strengths belong to us, individually and collectively; they are more resilient than any TV commercial, and more memorable than any corporate chant or mantra.

So, revel in your chance to be free. Bring your product to life, and let your personality shine. Let it shine brightly, now and forever.

Previous Post

Steps for a Successful Business Launch

Next Post

It Isn’t Whether or Not You Should Accept Credit Cards Anymore – Now It’s HOW You Accept Credit Cards That Matters

Related Posts

20 Entrepreneurs Reveal The Best Way to Learn Leadership
Advice

20 Entrepreneurs Reveal The Best Way to Learn Leadership

Leadership is a multifaceted skill that plays a pivotal role in personal and professional success. It's a quality that can...

18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources
Advice

18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

To be an entrepreneur and business owner, you have to understand leadership and be excellent at it. There are numerous...

8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style
Advice

8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

The evolution of leadership style has been profoundly influenced by the dynamic and enlightening journey of coaching. This process of...

16 Entrepreneurs Reveal How They Market Their Business During the Slower Months
Advice

16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

Slowing sales can be a foreboding sign that a business is failing to retain customers and attract new ones. During...

Next Post
It Isn’t Whether or Not You Should Accept Credit Cards Anymore – Now It’s HOW You Accept Credit Cards That Matters

It Isn’t Whether or Not You Should Accept Credit Cards Anymore - Now It’s HOW You Accept Credit Cards That Matters

Reaching a Global Audience with a Message of International Influence: The Power of High-End Clientele

Reaching a Global Audience with a Message of International Influence: The Power of High-End Clientele

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join CBNation Buzz

Name(Required)
Email(Required)
This field is for validation purposes and should be left unchanged.

Welcome to CBNation Welcome to CBNation powered by Blue16 Media (Web Design & SEO). We are a B2B brand that is exists to help over 1M business owners succeed. Our philosophy and foundation is based on resources, visibility & connections (Visibility + Resources x Connections = Success). We are focused on being the #1 business resource for CEOs, entrepreneurs and business owners.

We hope you enjoy this site, and please let us know if we can be of any help!

Please note in the sake of transparency our sites do contain affiliate links that pay us a small commission at no extra cost to you. Read our Affiliate Disclaimer.
CBNation Library
CEO Hacks
I AM CEO Volume 3

RSS Our Latest CBNation Content:

  • IAM1875 – Author Educates Company Leaders on Establishing Cybersecurity Defense Systems
  • CEO Contracts Virtual Administrative Services
  • Business Coach Guides Her Clients to Create Scalable Businesses
  • 18 Entrepreneurs Share Why They Started Their Own Business
  • Unlocking Growth: The Power of AI and Automation in Modern Business Marketing
  • IAM1874 – CEO Helps the Underrepresented Communities to Improve Health Care Issues

Our Sponsors

Subscribe

Join thousands of subscribers & be the first to get new freebies.

Name(Required)
Email(Required)
This field is for validation purposes and should be left unchanged.

What is CBNation?

We're like a Global Business Chamber but with content...
LOTS OF IT

CBNation includes a library of blogs, podcasts, videos and more helping CEOs, entrepreneurs and business owners level up

CBNation is a community of niche sites for CEOs, entrepreneurs and business owners through blogs, podcasts and video content. Started in much the same way as most small businesses, CBNation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice.

CBNation curates content and provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

+ Mission: Increasing the success rate of CEOs, entrepreneurs and business owners.

+ Vision: The media of choice for CEOs, entrepreneurs and business owners.

+ Philosophy: We love CEOs, entrepreneurs and business owners and everything we do is driven by that. We highlight, capture and support entrepreneurship and start-ups through our niche blog sites.

Visit CBNation

RSS Our Latest Content:

  • IAM1875 – Author Educates Company Leaders on Establishing Cybersecurity Defense Systems
  • CEO Contracts Virtual Administrative Services
  • Business Coach Guides Her Clients to Create Scalable Businesses
  • 18 Entrepreneurs Share Why They Started Their Own Business
  • Unlocking Growth: The Power of AI and Automation in Modern Business Marketing
  • IAM1874 – CEO Helps the Underrepresented Communities to Improve Health Care Issues
  • IAM1873 – Coach Trains People to Think Like High Performers and Modernize Sales Process
  • 10 Entrepreneurs Explain How They Use Their Blog for Business
  • IAM1872 – Fitness Coach Introduces the Anti-Diet Nutritional Program to His Clients
  • IAM1871 – Fintech Founder Helps Entrepreneurs Access Competitive Financing Fast

©2023 CBNation | Powered by CEO Blog Nation & Blue16 Media | Terms of Service | Privacy Policy | Affiliate Disclaimer | Website Support Services

No Result
View All Result
  • Advice
  • Productivity
  • Answers
  • Marketing
  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
SettingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
 Share This
 Facebook