Altruistic Business: 4 Reasons Your Company Should Support Charity Efforts
If your business has been approached for involvement in a charitable event, you should seriously consider lending your support. Beyond the fact that charitable work is simply the right thing to do, it also can have a number of very substantial benefits for your company.
Read on for some of the most compelling reasons why your company should support charity efforts.
1. Gives the Public a Positive Image of Your Company
Perhaps one of the most important and beneficial reasons from a business standpoint that companies should support charity efforts is because it creates positive buzz for your company among the general public.
Potential customers are much more likely to want to support a company they see as looking out for people. Having that positive image will not only improve your bottom line because it will attract new customers, but also make your business a more desirable place to work as well.
2. Gets Your Name out There
Sponsoring a charitable event works very well as a form of advertising because, aside from cultivating a positive public image of your company, it serves to get your name out there. It also helps foster a connection between your company and the community that supports it, which puts your company at the top of people's minds if they ever need what you're selling.
Marketing professionals as well as people who have earned an online MBA will have been trained on how to use charity events as a type of marketing, so your business will get the most out of involvement.
3. Help Your Employees Bond
Employees who help at charity events together can have bonding experiences that never would have happened normally at work.
At a charity event, they are not in their regular work environment and therefore, while working together to make the event a success, are much more likely to connect on a personal level when they might be shy to do so at the office. This leads to greater camaraderie between your employees and often results in greater productivity, cohesiveness and teamwork.
4. It's the Right Thing to Do
It's hard to find people who don't agree we need to find a cure for deadly cancers or help feed families in need. Supporting charitable causes is often simply the right thing to do. In fact, poverty has fallen substantially in the last hundred years, and charity from businesses is no small part of that.
If your company can make a positive impact on the world, why shouldn't it?
While some businesses may see participation in charitable events as something of a distraction, your business can see (and reap) the benefits. When a local organization comes to you with a proposition, seriously consider it. Also seriously consider having your organization host its own charity events. The benefits are enormous.
Anica is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.