Creative Ways to Raise Funding for a Startup Business

There are many businesses in the world today, and many more would thrive if funding were never a huge challenge. Starting up a business isn't a piece of cake, as it requires a lot of effort, and most importantly, the capital. Finding the right source of capital is very important, and it is beyond just getting any cash to fuel your business. Common options entrepreneurs often go for include home collateral and loans from family and friends. While this is an awesomely great idea, it doesn't always work for everyone, as you may not get the exact funds you need. Besides, a lot of people try as much as people to avoid unnecessary drama from doing business with close relatives.

Deciding on the source to raise money for your business is very important in the success of your business. You will have to implement creative ways to make this happen and get the debt relief that every startup owner desires.

Below are a few creative ways to raise funding for your startup business:

  1. Look for strategic investors

Strategic investors are people who know something about your business or industry, as they have their interests aligned with your startup. They can either be an individual or a company, and their major aim is to help your business thrive and see beyond just the financial aspect of it. Look out for strategic investors by talking to your professional advisors and other members on your team. Also, ensure you have a summary of your business ready; one that highlights the upsides of your business. This document should be shared with others on your team so that everyone fully understands what should be discussed. You can then go ahead to get suggestions on good strategic investors for your business, send the executive summary to them in advance for the meeting, and put your best foot forward.

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  1. Participate in business plan competitions

There are lots of business plan competitions out there, and it won't hurt to give it a try. These competitions are open to alumni or students of colleges, business schools, and certain organizations. They are conducted to help students experience how to work on their idea and win resources for it. Business Plan Competitions is a great platform to help you get listings of entrepreneurship contests and as many business plan competitions. If you put in the work and win a business competition, it will not only provide you with seed capital but also lend you credibility and help promote your business. And if at all you do not win, competitions like this makes you better at pitching, as you now know what investors look for and how other entrepreneurs pitch their ideas.


  1. Approach loans from a unique perspective

If you have tried different options to get a loan and they aren't just working, you can get creative about it. Try taking short-term loans to meet basic needs to help the business thrive. You can also try invoice factoring that helps you to borrow money against your unpaid invoices, or customer financing that allows customers to enroll in an affordable monthly plan that they can pay in bits, to help you make more substantial sales.


  1. Crowdfunding as a funding option

Crowdfunding is a great idea to fund your business by raising small amounts of money from a large number of people via the internet. Simply set up a crowdfunding account and distribute the link to as many people and platforms that you can, to get people to contribute towards it. However, to get people to contribute, you will have to give a solid and well-detailed business idea, enough to convince everyone that they are contributing to a true cause. There are many crowdfunding sites available to help carry out this task; maximize them and put in the work.

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  1. Get venture capital for your business

Venture capitals is a form of financing that brings valuable experience and support to business. They provide mentorship and expertise and also help evaluate the business thoroughly and market it. However, this could be quite expensive. Due to the numerous benefits it comes with, you may have to part with a larger share of your business. They also often look to recover their investment within three to five years, which doesn't look valid for a lot of businesses who have long-term strategic vision. You could, however, still look into it and go for it if you think it's worth the try. Opt for creative ways to fund your startup business today.


Guest post courtesy of Jackson Maven

Mercy - CBNation Team

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts, ( and videos ( CBNation is proudly powered by Blue16 Media.

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