As an eCommerce marketer, you should always look for new ways to drive traffic and sales to your online store. After all, setting up an eCommerce store is not enough to monetize your business. You need to know how to market your store and how to increase eCommerce conversion to attain more sales. You also need to refine your marketing strategies to learn about potential sales channels best for your brand. Check the list of 5 ways to pump-up your eCommerce traffic and sales.
- Paid Traffic:
You might wonder that paid traffic is too expensive as compared with the ROI from it. However, the ground reality is not like this. If you implement a proper paid traffic marketing strategy, it can take your business to the next level.
Spending small amounts of money at a time can be the best approach to dealing with paid campaigns. Even if your campaign doesn’t work, you can create another one. Instead of spending the entire budget on a single Ad variation, spend on multiple Ad variations for your campaigns. In this way, you can closely monitor the metrics to see which Ads and campaigns are bringing you desirable results.
Good targeting of customers ensures that your Ads are shown to the right people. Define a location that best represents your target customers. This increases the chance of sales on your e-commerce site. Provide an incentive, coupon code, or discount to raise more sales.
SEM (Search Engine Marketing) helps to drive additional traffic from Google search queries to your site. For example, you can run a search, display, and shopping advertisements with Google Ads. However, just check which category will work for your brand to better optimize your campaigns.
- Showcase Your Product Benefits:
Ecommerce shoppers are always apt to do considerable research before purchasing. Your job is to give them plenty of information and a reason to buy from you. Showcase your product benefits and top-selling items to your customers. This helps the customers not to go elsewhere.
Include a “Bestseller” category on your homepage. This will help everyone browsing your site to know exactly what they’re looking for. If your company sells different categories of products, it can be overwhelming, especially for a new customer. They may stumble upon your site by searching different products. Thus, the ‘Bestseller category’ helps them to browse popular products on your website.
Check how Black Yeti sells categorically on its website:
Your unique selling proposition (USP) for each product should resolve all the queries of your customers like “Why should I buy from you, rather than from someone else?” The proclaimed USP for every product or service on your website will create a unique impression about the products you sell.
You can also create a sense of urgency among customers about the products. There are plenty of creative ways you can try. For example, exclusive limited-time bundles, showing left behind the stock; include a gift with purchase during a specific period or appealing to shipping deadlines, especially during the holidays.
Ease your checkout procedure and discontinue the cart abandonment epidemic. When you give prospects a valid reason to complete their transaction while they’re on your website, the sales will increase. This may also increase the conversion rate optimization.
- Build a Solid Email Marketing:
Email marketing is always the most effective channel at your disposal for making sales and generating repeat customers. People feel more protective of messages sent to their inbox via email. It gives them a space to say things that can’t fit into social media. Thus, to attain great sales, start with email marketing, actively promote your newsletter, blog, and any other email capture efforts to get as many subscribers.
Send regular and valuable emails to your customers that your subscribers will appreciate. Send a welcome email when a customer makes a purchase. Provide exclusive promo codes and gifts to customers via email. Send newsletters to alert your subscribers about new discount offers and product tips. Thank your highest-value customers by sending a personal note expressing your appreciation.
The wish list reminder email is also closely associated with the abandoned cart email. It will show shoppers to make a final purchase that they have shown intent to buy earlier. For example, you can use interactive words to get attention. “Have an item on sale that’s been put on a lot of wish lists? “Is it selling out?” It may trigger the customer to purchase the item, perhaps immediately, too. Finally, don’t forget to ask for their feedback.
- Implement Upselling and Cross-selling:
For many e-Commerce businesses, upselling and cross-selling are effective marketing strategies to deal with old customers than acquiring a new customer.
Upselling is the approach of selling a premium product to a customer to supersize their experience. Sometimes the customers don’t know that a premium product is available on your website, or they want more suggestions to understand how a premium product could be a better fit for their needs. Thus, provide the customers with exceptional product descriptions.
You should know some considerations while upselling to increase your sales:
- Make sure you upsell the product related to the original product
- Emphasize the projected price range of your customers
Your product should fit your customer’s needs and requirements. There should not be a higher price point once the customers have an anchor price in their minds. As the anchor price often helps them to compare other price points, the new product must be a noticeably better fit than the original to be worth the additional cost.
For example, if a customer is looking for an Apple MacBook with an older version on your online store, you can send the customer with highlighting upgrades for the other recent updated products showcasing the features mentioning storage, RAM, Processor etc.
Cross-selling helps to add additional accessories along with products. It is a strategy of selling other products to a customer who has already purchased or signaled their purchase from the vendor.
For example, if a customer is looking to buy an Apple MacBook, then send them to shop different accessories like USB adapter, lightning cable, etc. for MacBook that will essentially help them.
- Display your social proof:
Facebook Ads platform helps the marketers with a lower cost per clicks than Google search and display Ads. It can bring a lot of leads to your site. Use the Facebook acquisition campaigns to drive traffic to content pages and then cookies these visitors for remarketing.
Use dynamic product ads to retarget your visitors who add products to the cart and don’t check out. Use the carousel Ads to show different products from the best-selling collections. Use emoji and video content to capture your timeline feed. You’re likely to make more money than you spend and save on lost revenues from running under optimized campaigns.
Social media channels make great places of promotion and customer experience for your brands. For example, if you have a Twitter profile, you can post small announcements related to your products on your site to get direct feedback from your followers. This helps build legitimacy for your brand and grow the customer base.
Instagram is also quickly turning its eCommerce marketing with its 800 million active monthly users. The best way to grow traffic and sales from Instagram is to grow your account. Post regular content, comment and like your competitor’s followers, leverage influencer marketing, and drive other paid promotion.
If you are planning to start an eCommerce store shortly, the above tactics will help you boost sales. Take advantage of eCommerce marketing tips from the options. Whatever option you do decide on, its success will reflect on your sales. That concludes the 5 best tricks to pump-up your eCommerce traffic and sales instantly.
Jessica Bruce is a professional blogger, guest writer, Influencer & an eCommerce expert. Currently associated with ShopyGen as a content marketing strategist. She also report on the latest happenings and trends associated with the eCommerce industry.
Follow her on Twitter @Jessicabruc (https://twitter.com/Jessicabruc)