Key Performance Indicators (KPIs) are the most crucial elements of an effective digital marketing strategy. A KPI is a quantifiable metric that one uses to gauge the different aspects of business performance. Different KPIs are used to measure different levels of success. Digital marketing KPIs are quantifiable metrics that are in line with your digital marketing strategy. Creating specific digital marketing KPIs helps businesses in determining their targets and measuring the performance based on the obtained values. While every business can have different KPIs depending on their varying digital marketing goals, here is a list of some of the most efficient digital marketing KPIs:
- Lead Generation
Lead generation KPIs will assist you in analysing which digital marketing channel need to be optimised. From finding out the number of new leads acquired every month to monitoring the number of qualified leads, this KPI will help you in creating highly targeted digital marketing campaigns to reach the appropriate audience.
- Conversion Rate
The conversion rate is the percentage of website visitors that turn into leads and from leads into customers. In addition to your website, you can find the conversion rate of your various digital marketing channels. It will tell you which digital marketing channels are bringing the majority of traffic and which channel is not working well in converting leads into customers.
- Search Traffic
This KPI helps you to measure the metrics of the traffic coming to your website from different search engines such as Google or Bing. It includes various metrics such as total visits, website visitors, organic traffic, unique visitors, traffic sources, most viewed pages, page views per session, etc.
- Keyword Rankings
This KPI indicates how well your keywords and key phrases are helping your website in ranking on a search engine results page (SERP). To increase the efficiency of your keywords, you can also track changes for different keyword variations and observe which keywords are working and which are not working for your website.
- Bounce Rate
Bounce rate indicates the number of website visitors who left the website immediately after landing on it. It tells about the user experience delivered by your website. If you have a higher bounce rate, then you must try to find the reasons behind the audience getting diverted from your website and must make out appropriate changes to retain your website visitors.
- Popular Pages
By finding the most popular pages of your website, you will understand how visitors are interacting with your website. It will also help you in making the navigation path easy for visitors who are likely to visit the top pages and get converted into leads or customers. Additionally, if your top pages have a different layout or features due to which it is preferred by the audience, then try to streamline your top pages with other webpages.
- Return on Investment
Return on investment is the most widely tracked KPI as it gives a complete picture of how your digital marketing efforts are working. This KPI will tell you the number of sales generated and the amount of profit made in a given timespan. Moreover, using this KPI you can also find out the different costs involved in your digital marketing plan such as cost per click or cost per visit.
Not tracking your efforts might decrease the efficiency of your digital marketing strategies. To help your business get the most out of your digital marketing strategies, ensure that you constantly measure all the vital KPIs. Measuring digital marketing KPIs will make it easier for you to manage your data in an organised way and in making informed marketing decisions.
Ellie Richards is an online Marketing Manager for Original PhD, specialising in PhD thesis writing. She is passionate about researching and writing on various topics, including Education, Marketing, and Technology.