As the owner of a fledgling company, you have to juggle a large number of different responsibilities with limited resources. One of the areas where this can get most challenging is in using your marketing budget. Here are four of the places you should be focusing your advertising dollars in order to grow your young company.
Facebook Ads
Advertising on Facebook is by far one of the best ways to reach a large, targeted audience at a low price. Even if you only have a small amount to spend, Facebook's ad targeting system can ensure that your ads are delivered to the people most likely to buy your product. Facebook can also be used to build an audience of engaged followers who are likely to buy your future products.
Video Content Creation
Across advertising platforms, video content is the king of modern marketing. Because of this, it's extremely important that you invest adequately in creating compelling, entertaining video ads that will grab a viewer's attention and generate sales. Generally, it's best to hire a professional creative agency like Chamber Media with extensive video experience to help. While you certainly can create great videos on your own, it's much easier to succeed with professional help.
Micro-Influencer Marketing
Influencer marketing is all the rage these days, but you don't have to pay hundreds of thousands of dollars to social media mega-stars to leverage it in your business. Micro-influencers, or social media personalities with a few hundred to a few thousand highly engaged followers, are great options for promoting your small business's products or services. These small-scale influencers are much more affordable than massive personalities, and their audiences are often much more engaged due to their smaller size.
Google Ads
Although less glamorous than social media advertising, Google ads are still one of the best ways to generate leads and drive sales for a small business. To get the most out of your Google ad spending, it's a good idea to hire a professional marketer to structure your campaigns. Google's ad system can be difficult to navigate, so it's best to have a person on your team who is used to the system and knows how to get the best ROI for your ad spend.
By focusing on these four key areas, you can create successful, affordable marketing campaigns. As you scale up, you'll be able to reinvest in your marketing, allowing you to drive even higher levels of growth.
Guest post courtesy of Anica Oaks
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