Over the past 20 years, I have heard the same thing from companies “we tried PR, advertising, content marketing and it didn’t work.” I’m betting you are nodding your head and thinking about all of the money you’ve spent that generated little to no results. The challenge is that you know you need to market your business; communicate your business ...

The B2B market is possibly the most elusive market around. How can you write content that feels genuine and impels the reader to buy from you? There’s a way of doing it, it just takes some know how. Here are the best tips that will help you write compelling B2B content. Put The Most Important Point First This is a ...

So the competition is selling exactly the same products as you? How do you outperform them to become the market leader for your area? Here are seven tips for making your company and your products stand out from the crowd: Provide Excellent Customer Service We feel much more loyalty to a company that provides excellent customer service. We’re also much ...

Business is more than just the numbers. Sure, sales are important and understanding finance is crucial. However, these alone are not enough. There are certain skills that every person should know before starting a business career. If you acquire them, you can enjoy long term success. Without them, you risk not being prepared for the power of the global competition ...

With more than 542 million monthly visitors, Reddit is by far one of the most popular websites on the planet. Given the thousands of niche subreddits that exist for almost every conceivable category, it is also a fantastic platform for marketers and business owners to reach out to their target audience. But marketing on Reddit can be a tricky process. ...

One of the toughest challenges an entrepreneur faces is marketing. You can have a great idea and you can have a great product; but if you can’t effectively market your idea, you’ll never be as successful as you were meant to be. With so many other competing entrepreneurs and ideas, marketing can be a tough nut to crack. We asked ...

Managing a business effectively is essential for motivating employees and ensuring that projects and tasks are completed. There are various skills that are useful for good business management and keeping you ahead of the competition. Develop the skills that you need to run your business successfully. Management Skills Management skills are diverse and whether you want to start a business ...

Sales and marketing are are vital to building a successful business. One of the reasons that businesses fail is because of lack of sales and often that is a result of low visibility. We wanted to find out some of the best ways that entrepreneurs get their name out about their business. #1 – Answer Questions on HARO A great ...

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

According to a PEW Research Center report, 72 percent of internet users said that they look online for health information. But to convert that into calls, it requires a firm to do more than just set up a website. Healthcare firms need to establish a bigger online web presence, but healthcare marketing alone can get extremely competitive. Here are a ...