Tag Archives: marketing

The internet went crazy as word leaked about Nike supporting Colin Kaepernick and that he would be the face of the 30th Anniversary Just Do It Campaign. The controversial campaign had people on both sides either falling in love with Nike’s decision or to boycott the company and everything they stand for. An early study says that sales have increased, ...

Retail marketing establishments are going through a complete makeover as it shifts focus from the traditional big box stores and brick and mortar stores to the trendier flash retailing.  The idea is to set-up an impromptu store known as a pop-up shop or pop up store or temporary retail store to attract consumers and bring them closer to brands. The ...

Tech marketing requires a special confluence of marketing know-how, creativity, and technical understanding. It also requires commitment and hard work. Incorporate these four ideas to improve your next tech marketing initiative. 1.Do Nothing… Yep, Nothing There is a known productivity paradox: good ideas and breakthroughs come after a period of doing… absolutely nothing. Albert Einstein’s biographer Carlo Rovelli wrote that ...

Sales is the lifeblood of any organization. You don’t have to like it, but sales is one of the essential skills and actions entrepreneurs need to have successful ventures.  While a lot of people shy away from sales, we asked some entrepreneurs and business owners for their tips or advice when it comes to sales. #1- Less talk Most salespeople ...

When crafting your marketing strategy, you will want to consider current trends so as to succeed in promoting your brand. With this regard, technology is changing the way businesses do their marketing. For example, improving user experience with your product will always yield amazing results. While there are some things that remain constant such as the value your product give ...

One of the toughest challenges an entrepreneur faces is marketing. You can have a great idea and you can have a great product; but if you can’t effectively market your idea, you’ll never be as successful as you were meant to be. With so many other competing entrepreneurs and ideas, marketing can be a tough nut to crack. We asked ...

At the heart of every successful business, there is a well-laid and implemented marketing strategy. As a matter of fact, most businesses depend on marketing to generate sales in their businesses as well cover the whole aspect of advertising. However, some entrepreneurs find sales to be more important than marketing or advertising mainly because you need sales to generate revenue to ...

Over the past 20 years, I have heard the same thing from companies “we tried PR, advertising, content marketing and it didn’t work.” I’m betting you are nodding your head and thinking about all of the money you’ve spent that generated little to no results. The challenge is that you know you need to market your business; communicate your business ...

The B2B market is possibly the most elusive market around. How can you write content that feels genuine and impels the reader to buy from you? There’s a way of doing it, it just takes some know how. Here are the best tips that will help you write compelling B2B content. Put The Most Important Point First This is a ...

So the competition is selling exactly the same products as you? How do you outperform them to become the market leader for your area? Here are seven tips for making your company and your products stand out from the crowd: Provide Excellent Customer Service We feel much more loyalty to a company that provides excellent customer service. We’re also much ...