In today's digital age, harnessing the power of social media is paramount for business success. With a global audience at your fingertips, leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn has become essential for brand visibility and customer engagement. There are myriad ways to effectively utilize social media to promote and grow your business.
We asked entrepreneurs, and business owners how they use social media for business. Here are some responses.
#1- As a detective tool
I've turned to social media as my secret weapon to gain an edge by meticulously combining reviews and comments on our competitors' pages. I look for patterns in customer regrets or features they feel are missing; be it a longing for better customer service, more innovative features, or a desire for a personal touch. It's like being a social media detective, where every comment section is a clue and every tweet is a lead, guiding us to create products that fill the gaps left by others. This makes our brand the one that truly understands and delivers what customers are searching for, and turns potential regrets into great reviews for our brand.
Thanks to James Heartquist Modern Property Solutions!
#2- Engage with the audience
I essentially prioritize direct engagement with our audience through regular updates, critiques of games, and news from the gaming industry. I actually find this approach not only informs our followers but also initiates discussions, enhancing our understanding of their interests. Plus, I present a look at our creative process through social media, offering our audience insight into how content is made, which helps in forming a stronger bond. By interacting with comments and direct messages, I keep the conversation going, contributing to the development of a dedicated community.
Thanks to Dane Nk That VideoGame Blog.com!
#3- To inform and engage our audience
At Glice, we leverage TikTok, Instagram, and LinkedIn to inform and engage our audience about the benefits of synthetic ice. It highlights the versatility and eco-friendliness of our products. These platforms allow us to connect with a broad audience through creative videos and interactive posts. Meanwhile, LinkedIn is used to share more in-depth industry insights helping us connect with potential partners and clients. By utilizing these social media platforms, we create a well-rounded strategy that both educates and entertains our followers, driving engagement and growth.
Thanks to Viktor Meier Glice!
#4- Share industry-related trends regularly
We regularly share insights and updates through posts, articles, and our biweekly newsletter. These newsletters keep our audience informed and engaged with industry trends and opportunities. We also use LinkedIn to promote our webinars. These live sessions are a fantastic way to connect directly with our audience, share knowledge, and answer real-time questions. It’s like hosting a mini-conference right from our office. We ensure our content is always valuable and relevant, keeping our followers engaged and eager for more. This improves our relationships and attracts new followers curious about our industry.
Thanks to Peter Murphy Lewis, Strategic Pete!
#5- Promote our brand authentically
As the co-founder of Spivo, I can share that we leverage social media to showcase our video editing service in action and share inspiring travel content. We engage with our community of adventurers by sharing the content we edit for them. This not only promotes our brand authentically but also helps customers to understand what we create. We also use social platforms to provide valuable tips on travel videography and use Meta for advertisements. fostering a connection with our audience beyond just selling our editing service.
Thanks to Marc Bjerring, Spivo!
#6- To exhibit our smart solutions
At ShipSage, we use social media to connect with our audience, share industry tips, and show off our smart solutions. Platforms like LinkedIn and Facebook let us engage with e-commerce businesses by posting about our smart warehousing and tailored fulfillment services. We also use social media to gather feedback, spot trends, and answer customer questions quickly. This helps us build our brand and stay in touch with what our clients need, so we can keep improving.
Thanks to Ben Pu, ShipSage!
#7- As a key to growing my business
Social media is key to growing my business. I use platforms like Instagram, Facebook, and LinkedIn to reach new customers and engage with existing ones. I post updates about our products, share behind-the-scenes looks, and respond to customer inquiries. I also network with other business owners and industry leaders, learning from their experiences and advice through social media, I can showcase my brand’s personality and values, building trust and loyalty with my audience. It’s a powerful, cost-effective way to stay connected and grow my business.
Thanks to Jason Jones, ATX Epoxy Floors!
#8- To promote my products/services effectively
Social media has become an essential part of my marketing strategy. It allows me to connect with a wider audience and promote my products/services effectively. I utilize platforms like Facebook, Instagram, and Twitter to engage with customers, share updates, and provide valuable content. Social media also helps me gather feedback, understand customer preferences, and stay updated on industry trends. Overall, it's a cost-effective way to reach potential customers, boost sales, and establish a strong online presence for my business.
Thanks to William Clark, SATX Concrete Contractors!
#10- Establish ourselves as experts
I've seen the life-changing effect of social media in connecting with customers and growing our market reach. We use platforms like Facebook and Instagram to share before-and-after photographs of our projects, demonstrating the quality of our work. We've witnessed a 30% increase in consumer inquiries since using our visualizations, illustrating the power of visual content. This strategy establishes us as experts and fosters trust. We also use social media for customer support, responding rapidly to questions and criticism, which increases our reliability and client happiness.
Thanks to Gal Cohen, JDM Sliding Doors!
#11- Build brand awareness
Using platforms like Instagram and Facebook to showcase our products, engage with customers through contests and polls, and share valuable content on health and nutrition. We also use LinkedIn for B2B networking and Twitter for real-time updates and customer service. Social media plays a crucial role in building brand awareness, driving traffic to our website, and fostering a community around our brand.
Thanks to Tiago Pita, Whole Food Earth!
#12- Expand my reach
I find social media to be a game-changer for my business. It allows me to connect with my target audience on a personal level, building trust and loyalty. I use platforms like Facebook and Instagram to showcase my products and services, engaging with customers through comments and direct messages. Social media also helps me expand my reach, as satisfied customers share their experiences with their own networks. I make it a point to post regularly, sharing valuable content and offering promotions to keep my audience engaged. Overall, social media has become an invaluable tool for growing my business and connecting with customers in a meaningful way.
Thanks to Michael Campbell, SAT Stained Concrete!
#13- To boost brand visibility
I use social media strategically to boost brand visibility, engage customers, and drive sales. Platforms like Instagram, Facebook, and LinkedIn help us share updates, testimonials, and industry insights. We listen to feedback, respond promptly, and refine our strategy using analytics. It's crucial for reaching a broad audience and building a community around our brand.
Thanks to Rongzhong, Li, Petoi!!
#14- To exhibit our expertise and build trust
Social media is a vital tool for our business. We leverage various platforms to promote our website articles, showcasing our expertise in digital marketing and sharing insights on industry trends. We also use social media to highlight the services we offer. By sharing client success stories and case studies, we provide tangible proof of our capabilities and build trust with our audience. Moreover, we understand the importance of engaging content. This approach humanizes our brand fosters a strong connection with our followers and reaches a wider audience.
Thanks to Matej Zeleznik, D-Studio Consulting!
#15- To propel my business forward
I harness social media as a dynamic tool to propel my business forward. I crafted a unique brand voice. I broadcast engaging stories. This has helped me build a loyal online community. I focus on platforms where my target audience is most active. I use a mix of free posts and smart paid ads. These things boost engagement and foster real connections. They help me stay attuned to industry trends and customer feedback. Collaborations with complementary businesses and micro-influencers have expanded our reach. These insights inform product development and business strategy.
Thanks to Richard Mews, Sell With Richard!
#16- To inspire our community and followers
I must admit that, although our team could use social media a lot more to have a further reach, it has become a part of our daily business. We use it to inspire our community and followers, to educate and share free success tips, and to inform them of upcoming events and workshops. We have developed a great global community of go-givers and go-getters through various social media channels and it has proven to be a great way to connect with other like-minded people.
Thanks to Suzana Mihajlovic, Your2Minds!
#17- Brand-building and marketing
Each platform serves a unique purpose in our overall marketing and brand-building efforts. For visual inspiration and idea-sharing, we heavily leverage Pinterest and Instagram. We curate beautiful, aspirational kitchen designs and renovation content. Our presence on these platforms helps us stay top-of-mind as a trusted authority. Facebook and LinkedIn, on the other hand, allow us to foster deeper relationships and engagement with consumers and key industry partners. YouTube and Houzz are critical for showcasing our product expertise & customer service capabilities.
Thanks to Josh Qian, Best Online Cabinets!
#18- Build a loyal brand community
Social media has been instrumental in building a loyal community around my brand. By sharing behind-the-scenes looks at the jewelry-making process, and showcasing completed pieces with client stories, I’ve connected deeply with my audience. Regular engagement through comments and direct messages has fostered a strong sense of community and led to repeat customers. Investing in targeted ads has helped expand my reach across Australia, bringing in new customers who appreciate handcrafted jewelry. Consistency and staying true to my brand values have built trust.
Thanks to Rachel Lake, Rachel Beth Jewellery!
#19- To build authentic relationships
We believe that social media is more than just a platform for selling products. While many businesses focus solely on promoting their offerings, we leverage social media to build authentic relationships with our audience. We focus on sharing valuable content that educates, inspires, and entertains while highlighting our company culture and values. By engaging in meaningful conversations and responding promptly to comments and inquiries, we foster a sense of community and trust. This approach not only strengthens our brand but also drives organic growth.
Thanks to Chai Bade, The Bunch Up!
#20- To connect with our audience
As the founder and CEO of Katya Komarova, I leverage social media to build a strong connection with our audience and promote our handbag label. Instagram is our primary platform, where we share how to use our products, behind-the-scenes content, and updates on new collections. This approach not only humanizes the brand but also fosters a loyal community of followers who are genuinely interested in our journey. Additionally, social media allows us to gather valuable feedback and insights directly from customers, helping us to continuously improve and adapt our offerings.
Thanks to Katya Komarova
#21- To grab people's attention
I own a social media agency, which means I not only manage content for clients but also post on my own accounts to attract new business! I treat my own accounts in the same way I would a client's. I make sure to post a mix of fun and value-adding content. It's all about grabbing people's attention through fun trends and creative ideas, then nurturing and converting that audience with more serious content.
Thanks to Natalie Lasance, The Meaningful Social Club!
#23- Host webinars frequently
Our social media strategy focuses on helping homebuyers demystify the mortgage process. We’ll frequently host webinars and promote them on LinkedIn. These webinars are free and aim to show that we want to simplify the mortgage process and help homeowners understand their options better. We really want to empower people with knowledge, whether they decide to work with us or not. Buying a home is a big decision, and everyone deserves to have the right information to make the best choices for themselves.
Thanks to Mike Roberts, City Creek Mortgage!
#24- For analyzing insights to anticipate trends
Foil Me has since gone on to establish a global presence, largely due to social media. we've embraced social media, adapting to its changes, and building a vibrant community of hair professionals on Facebook, Instagram, TikTok, and YouTube. We share real-time updates, educational content,& behind-the-scenes looks. Our customers, who we call ‘Movers,' are an extension of our brand. We invest in these relationships by responding to stories and sharing their amazing work. On a business level, these platforms have been great for analyzing insights which has helped us anticipate trends and adopt a forward-thinking approach in our marketing.
Thanks to Emily Ciardiello, Foil Me!
#25- Publish educational materials
Social networking is absolutely crucial to our company plan at Ledger Labs. We communicate with our audience professional insights, financial advice, and market updates using LinkedIn, Twitter, and Facebook. Regularly publishing educational materials and interacting with followers helps us to establish ourselves as financial sector thought leaders. Focused advertising helps us draw possible customers seeking dependable financial guidance. We equip our clients and prospects on several financial subjects, therefore strengthening their knowledge and confidence in our offerings.
Thanks to Gary Jain, The Ledger Labs!
#26- Reach out to a broader audience
Social media has become an integral part of my business strategy. It's a fantastic tool for reaching out to a broader audience and promoting my products/services effectively. I make use of platforms like Facebook, Instagram, and Twitter to engage with customers, share updates, and offer valuable content. By regularly posting and interacting with my followers, I can build brand awareness and foster customer loyalty. Social media also allows me to gather feedback, understand customer preferences, and stay up-to-date with industry trends. All in all, it's an affordable and efficient way to connect with potential customers, boost sales, and establish a solid online presence for my business.
Thanks to Adrian Cruz, Columbus Concrete Co.!
#27- To reach my customers
I rely on social media to reach my customers. I post updates about new products, special deals, and events to keep them interested. I also respond to their comments and messages quickly to build strong relationships. Social media helps me see what my customers like and want, which guides my decisions. By sharing stories and behind-the-scenes content, I make my brand more personal and relatable. Ads on these platforms help me reach a wider audience, and tracking the results shows me what's working. Social media is key to growing my business.
Thanks to Andrew Wilson, Tulsa Concrete Contractors!
#28- To grow my business
I use social media to grow my business by connecting with customers and promoting our products. I post updates, share behind-the-scenes looks, and respond to comments to keep my audience engaged. By running targeted ads, I reach new potential customers who might be interested in what we offer. Social media also helps me get feedback quickly, allowing me to adjust my strategies and improve my services. Collaborating with influencers and other businesses boosts our visibility even more. Overall, social media is a vital tool for staying connected and driving growth.
Thanks to George Alvarez, Expert Epoxy Flooring!
#29- To drive growth and engage with our audience
Our small, family-run e-commerce business leverages social media every day. We use it to make sales, promote product launches and sales events, and demonstrate our products. Social media allows us to reach new traffic and give our brand a distinct personality. It also offers a behind-the-scenes glimpse into the daily operations of our business, fostering a stronger connection with our customers.
Thanks to Ashleigh Hill, Sinchies!
#30- To stay attuned to current trends and preferences
Social media isn't just a tool—it's our culinary stage, where every dish, every flavor, and every story finds its spotlight. Through these platforms, we engage with our passion for fine dining. Through visually captivating posts and engaging captions, we not only highlight exquisite ways to use the products but also narrate the tales of the ingredients and the craftsmanship that goes into every plate. It allows us to stay attuned to current trends and preferences in the culinary world. By monitoring feedback and engagement metrics, we can adapt and innovate, ensuring that our offerings continue to delight and surprise our audience.
Thanks to Dee, Sticky Balsamic!