The networking field is evolving everyday. To leap the best from your network you have to look at it as relationships building process rather than ‘what’s in for me?’ Building relationships has been proven to yield trust within the network and ultimately the best leads. LinkedIn is one of the platforms where you can build your network. We asked entrepreneurs how ...

Just like other social media platforms, LinkedIn boasts of millions of users. The site exceeds the social interactions expectations. Most people use the platform to conduct business or share ideas. LinkedIn is known for its video marketing capability which is important for businesses. The site stands out from other websites for its professional nature that brings together CEOs and decision ...

Customer support is one of the most important parts of every business and without good customer service, customer acquisition and retention would be very difficult. Many businesses are not spending enough time and money in investing in their customer support departments, and this is a crucial mistake. An astonishing 78 percent of customers do not want to make a transaction ...

Some companies buy into the myth that successful PR can happen by accident, by magic or inside a vacuum. I’m here to tell you just how untrue that myth is. As positioning agents, we want to make our clients’ stories the very best they can be. We want to have their brands heard and seen and used by as many ...

Social Media is a huge opportunity for entrepreneurs and business owners. There’s Facebook, Twitter, Snapchat, Instagram, Vine and even more popping up. There’s an etiquette for everything: dining etiquette, phone etiquette, business etiquette, and now: social media etiquette. The world of social media is constantly evolving, however, and the boundaries between public and personal have never been more undefined. For ...

You can build a business without a lot of things on hand. Gone are the days of a physical location. You don’t need an entire crew to get going. Even your payroll can be handled by an online service. So what’s the one thing you absolutely must have in business? That’s where customers come in. If nobody buys your product, ...

While productivity is linked to morale, they are not the same thing. High morale may lead to greater productivity, but it’s not the only factor. There can be various levels of morale and productivity, and the highest standard for companies to strive for is high productivity-high morale. Likewise, morale and motivation are related but different. Morale reflects an employee’s attitude ...

Innovation and convenience have made our lives easier, but this progress can also have an impact on the world around us. It is this desire to do more for the world that led me to create a fashionable business of my own. Plastic grocery bags have long been a hot topic for me since they clutter our beautiful earth and ...

These days, more and more people are interested in building their brand on social media. However, many business owners don’t know how to realize this objective. However, creating and continually optimizing a strong brand presence on social channels like Facebook and Twitter is not difficult. You can make it happen by utilizing the following strategies: Optimize Your Content One of ...

Social media goes hand in hand with entrepreneurism. It’s the best way to connect with customers from all over the globe, instantly. Being on social media is vital to growing your company. While being involved online is a good step, there are certain measures to take if you want to be a social media superstar. There is etiquette to be ...