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Three Ways to Motivate Other Companies to Sell Your Product

Every business – despite size and scope – strives to profit from the respective products or services it offers to the market. While an organization may have a solid marketing plan in place and a second-to-none sales team, building solid relationships with other businesses and incorporating them into the sales strategy is an important way to further your chances of ...

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A Unique Approach to Great Customer Service

With so many channels available to interact with customers, there’s really no excuse for any business today not to provide consistently great customer service. Of course, there will always be unhappy customers to contend with, but there is no reason these customers should stay unhappy for long – or at least feel they aren’t being heard. Companies that have earned ...

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Communicate to Success: The Necessity of Sound Messaging

CEOs have so many roles and responsibilities, punctuated by different styles of leadership and equally divergent beliefs about everything from enhancing productivity and building employee morale to sales and product development. But this diversity is, while a positive example of the richness of humanity, almost beside the point — in one critical regard: The ability to communicate. For, it does ...

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Tips for Managing Small Business Inventory This Holiday Season

  In 2012, American consumers spent $580 billion during the holiday shopping season. Holiday spending has been on the rebound since the economy began recovering—and this year, the trend is expected to continue. As a small business owner, it’s extremely important to be prepared. Ensuring you have all the necessary inventory on hand and that your shipping procedures and marketing ...

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Forget Happy Hours and Office Slides: What It’s Really Like Being a Millennial in a Startup

Last year, Forbes posted an article entitled, Silicon Valley: Work-Life Balance Is For Losers, Not Closers, which pretty much sums up Silicon Valley startup culture. The hours may be brutal, but the payoff is the chance to be part of a company that solves a problem that has never been tackled before, and millennials are lining up for the opportunity. ...

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Holiday Tips for Bloggers to Maximize Earnings

1. Remember your blog is valuable because it’s your voice Your blog should be just that – yours. Your loyal and growing readership are there because they trust your advice, love your style, and find inspiration in your content. To build an audience and your own brand, you need to stamp out your own voice and what your readers would be ...

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Affordable Care Act Creates Tough Healthcare Choices For Small Businesses

Small businesses which provide employee health insurance face a three-choice conundrum in deciding what to do under the Affordable Care Act (ACA). They can:  Remain with their current group plans; Terminate those plans and purchase insurance at the Health Insurance Marketplaces mandated under the ACA and available in every state; or  Eliminate their employer-sponsored health insurance, let employees purchase it ...

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To Really Know Something, Or: The Value of Working with Trusted Experts

Expertise is not simply a good thing, an admirable advantage for a CEO or another professional. It is, instead, a necessity. It means the difference between deciphering complex information, making the right decisions and avoiding the wrong ones, no matter how attractive they appear. It means, in short, having the knowledge to identify opportunities and the ability to seize the ...

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Happy Halloween: Form-1040 R.I.P.

This is the updated 1040-R.I.P. for filing a return from the grave. This form is courtesy of the Landmark Tax Group.  

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When the Conventional Is Deadly: Ending a Broken Philosophy and Promoting a Culture of Healing

If there is one business practice, which is the enemy of intelligence and the principles of decency, it is the concept known as FUD (fear, uncertainty and doubt). This theory – it is both a strategy and a series of tactics – is commonplace within certain industries (more about anon), where sales, marketing, advertising, public relations and the equivalent of ...

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