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Trade Secrets to Game-Changing Innovation

By now you’re well aware that one of the greatest mandates for staying in business is innovation.  You may have done it once by offering a unique service or product to an underserved market, but once isn’t enough in today’s entrepreneurial age.  The notion of constant innovation needs to be a part of your company’s DNA. Darwin knew this about ...

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How Customers Can Help Promote Your Brand

It can be argued that customers are the most important part of any business. Without customers, there is no business. You could have the most amazing product ever created with the finest business model around but without customers that product is sitting on the shelf collecting dust. Customers are what drive a product and the innovation of a company. More ...

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Don’t Be Different If You Want More Business

Too many businesses think they are distinct because they see themselves as different. Here’s why these businesses have to revise their thinking: First and foremost, how a business sees itself or wants to be seen is irrelevant. It’s the customer’s perspective of how they see it that matters. Second, and just as important, being different is not the same as ...

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Making Way for Millennials in the Workplace

How important is it to understand Millennials? Does the future of your job or your organization depend on it? If you ask those closely associated with the exit of George Zimmer, founder and executive chairman of Men’s Wearhouse, they’ll tell you, very much so! It was reported that his swift departure was due, in part, to his inability to connect ...

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Advice on Designing a Unique and Memorable Business Card

One small, important part of any business is the business card. In these modern times of being online-everything, having a business card is a useful way of setting yourself apart from the rest of the crowd. Your customer will have a physical representation of your business in their hand. Pinning it to their fridge, putting it in their wallet and ...

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Employee Disengagement: There is a Solution

Survey after survey concludes that a high percentage of the workforce is disengaged. Take, for instance, a recent Gallup report on the “State of the American Workplace” that suggests only 30 percent of workers are engaged, while the rest are not engaged or actively disengaged. Although the topic seems to have gained more traction lately, employee engagement is not a ...

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How to Turn Around Negative Thoughts That Are Killing Your Sales

Business people know that extreme negativity and negative thoughts have great chances of ruining their sales. However, getting rid of negativity is very difficult nowadays. Some people can’t help but complain about the economy, their jobs or even about their lives, and although it may seem something usual, these pessimistic thoughts can change your mood immediately. Negativity clouds your judgment ...

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To Hire or Not to Hire – Should You Bring a Branding Professional Aboard?

In certain areas of business it is hard to figure out whether it needs the touch of a professional or not. Professionals can cost money and with most startups the key to success is not getting yourself in deep financial straits right off the bat. Then again, there are some areas where a professional is almost always needed. So how ...

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Business-Savvy Steps for Turning Your Idea Into a Product

Have a product idea you know the human race can no longer live without? Don’t walk away from it. It’s very possible to make money and enlighten the world. Take these steps to assure your product stays yours and gets recognized for the greatness it is. Step 1: Documentation Write a description of your product in a notebook. Make certain ...

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Business Owners Give Guidance on Where to Find a Website Designer – Part 2

Would you like to provide an answer to our weekly questions? Sign up for our newsletter to get the questions delivered each week to your inbox. —- In the world of online everything, a business website is one of the most important parts of your business, if not the most important part. Clients go to your website for information, to ...

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