Resources

“There is no greater danger than underestimating your opponent” — everyone knows this famous quote by Chinese philosopher Lao Tzu. But did you know that this same philosophy applies to the world of business as well? No matter how far you climb up the ladder of success, you will always be compared to competitors that are doing better than you! ...

Time vs. money – if you’re a small business owner, you never have enough of either. Worse, most decisions involve a tradeoff – spending a little more to gain some time, or adding something to your already loaded plate to save some money. Virtual assistants are gaining traction as a tool among many businesses, particularly small ones. Some small business ...

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

Your accounts receivables show the amount of money owed to you as a result of business transactions on credit. When the amount in this account is too high compared to your cash at hand and cash in bank, your business will be said to be operating in murky waters. You must therefore ensure that you have little in your accounts ...

Portable Document Format (PDF) might be the best thing that has happened in document transfer technology since computers allowed us to transfer digital documents from one device to another. PDF is an absolute saver when you want to make sure the contents and format of the document remain unchanged during the transfer. However, there are times when you want to ...

Affiliate marketing isn’t just beneficial for the marketing professionals who rely on it for income. It also offers significant revenue potential for the businesses that use affiliates in their online marketing strategy. My companies, Affilorama and SaleHoo, get approximately 50 percent of their sales from affiliate marketers. Affiliate marketing provides an efficient, cost-effective method for acquiring new customers. Creating an ...

There are many communication challenges faced by small, medium and large companies alike. Whether they are dealing with remote teams, multiple work sites, tremendous growth, employees on the road, or even outsourced contractors – staying in touch, coordinated, and abreast of developments is daunting. These challenges explain why many companies are turning to cloud-based software solutions for their team and ...

First we had MySpace. It was the one social media platform to rule all the rest. School kids found ways to get past their school’s security settings just to take a peek at their MySpace page. Then there was Facebook and still the Book holds supreme in the landscape of social media. Adding to the mix have been platforms such ...

The number of businesses going insolvent or being closed down yearly alarming. Among other reasons, unsettled bills from debtors rank as the biggest cause. It is a common business practice for businesses to give out products or offer services on credit with faith that their debtors will repay within the agreed time. However, in most cases, this doesn’t happen and ...

According to the Bureau of Labor Statistics (BLS), approximately 100,000 new management analysts are entering the workforce between 2014 and 2024. Business and management analysts provide critical consulting support and services to businesses in every industry. However, hiring the right business analyst is difficult because there are so many different people calling themselves legitimate and experienced business consultants. Here is what you ...