Business Leadership Lessons from a Bad Client

We have all heard the expression “turn that frown upside down,” when we are upset or have a negative experience. It may be a cliché, but there is great wisdom in this advice if you just take a step back. There is another saying that “perspective is everything.” And when it comes to absorbing the meaning of your professional experiences ...

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11 Entrepreneurs Reveal The Best Ways To Get Customer Reviews and Feedback

Customer reviews are a perfect way to get increased sales. They sway the on-the-fence buyers to buy your products by giving them confidence from like-minded customers. Additionally, they add in more specific details about your products especially in the case customers share photos of their products. It therefore essential to have and encourage customer reviews on your website. We asked ...

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5 Questions To Ask While Hiring a Content Marketing Agency

Content marketing is a lot more than running a blog for your business. It encompasses other areas of marketing like email newsletters, press releases, video marketing and even writing ad copies. The sheer impact of content on your business makes hiring an external agency a critical component of your marketing success. In this article, we will list down five tips ...

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S-Corp and C-Corp Simplified

There are so many different ways to establish your business, but which one is right for you? Which one will benefit your company? It can get a bit confusing. I am here to tell you that you are not alone. Today, I will be explaining the difference and similarities between the two that most clients seem to be confused about, ...

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11 Entrepreneurs Explain The Best Businesses To Start This Year

Every year comes with the excitement of creating new resolutions. Some of the resolutions may include starting a new business. However, you might be unsure about the best business to start that will probably reduce your chances of failure if you were to venture into. We asked entrepreneurs and business owners the best businesses to start this year and here ...

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How to Achieve Freedom from Freelance

When you’re an independent creator, adding value depends on your knowledge, skills, and talent. It’s easy to think that creative professionals should brand themselves. Before choosing this route, ask yourself these questions: • Do you want to be the only resource for customers? • Do you ever want to retire and earn passive income? • Do you want your small ...

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24 Entrepreneurs Explain Common Mistakes People Make When Starting Their Business

The journey to starting a business can be tough and often marked with a lot of mistakes. Some of them can be avoided while others are bound to occur due to constraints that emerge. One of the ways you can avoid these mistakes is by heeding to the advice of those who’ve started business ahead of you. We asked entrepreneurs ...

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Hire Your Best Employees by Breaking Down Geographic Barriers

The three-word answer you’re likely to get when looking to hire globally is “limitless talent pool”. But you have your doubts. You think “talent pool” actually means “unemployed people and not specialists who can get the job done within your tight budget”. Subsequently, you feel it’s better to stick with local employees. Even if they’re not entirely familiar with your ...

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Insider Tips to Guide Any Progressive Brand

Regardless of industry, Norty Cohen, CEO and Founder of Moosylvania and author of The Participation Game: How The Top 100 Brands Build Loyalty In A Skeptical World offered a few insider tips to guide any progressive brand should adopt. They include: Begin with the consumer’s POV every time. Every. single. time. Build your activations and programs around your consumers (not your ...

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14 Entrepreneurs Explain Best Industries To Start a Business in 2018

Every new year we look forward to expanding our scope in the industry or in a different industry. The decision on which industry one should venture in is often determined by factors such as advancement in technology and availability of capital. Additionally, the prevailing trends may favor some industry. Other industries have also proved to be more profitable over time. ...

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