7 Effective Strategies Used By Marketing Agencies to Drive Sales

In the past, marketing agencies relied on a few basic channels, such as billboards, direct mail and cold calling, to drive sales. Thanks to the internet, however, these agencies have access to a broader range of channels to help clients succeed. Here are seven effective strategies used by marketing agencies to drive sales.   1) SEO Search engine optimization (SEO) ...

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Website Protection: 7 Tips from Hackers You Need To Try Right Now

This Steve Jobs quote might motivate computer programmers to join the hacker club, More importantly, it forces cyber-security professionals to think like a hacker and develop a hacker mentality in order to neutralize their attacks. Unfortunately, hackers are always one step ahead of this cat and mouse race which is why we regularly get to hear the news about security ...

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Developing a Successful Collaborative Team for Your Business

Collaboration is a key to success for any business. The team-oriented workforce always promotes a healthy environment for work and leads to higher job satisfaction among employees. However, it is not so easy to establish the foundation of a collaborative environment. Every member of the team has unique strengths and weaknesses – and leaders need to polish the most positive ...

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Steps Involved in Claiming General Liability Insurance

If you have an accident or any problem at the construction site, you will feel relieved knowing that you have general liability insurance for contractors already in place. With the help of this insurance, you won’t have to worry about medical costs if someone is injured at the site. You also won’t worry if the equipment used is badly damaged. ...

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SEO: How to Solve the Fake Negative Review Problem

Irrespective of the business sector you are involved in, you will always find some people who like to spoil the goodwill of their competitors to steal customers. If you have a website, then get prepared for negative SEO. Some digital marketers apply unethical tactics, known as negative SEO, to spread rumors about your business so that both Google and potential ...

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Ultimate Guide to Small Business Owner for 2018

Many small business owners dream big of taking their businesses to great heights! Though they may have started off inputting their hard work and lot of energy and passion into their business, still they lack something that doesn’t allow them to meet what they want. The realization strikes them what strategy they should apply that would bring in more customers ...

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3 Steps to Creating an Innovative Business

Business is a popular subject. Many conventions, expos, books and conversations focus on the topic. In the midst of all of the theories and discussions, how do you know what actually leads to success? With all of the creativity and ideas, how do you discover and choose what is actually going to work – for you? That question has thousands ...

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How Deploying a Live Chat Can Improve Your Business

Using a live chat provides customers with quick answers and instant solutions without queueing up complaint emails or long waiting phone calls. In fact, an INC report also suggests that 42 percent customers prefer live chat as they don’t have to wait on hold. Moreover, using a live chat option allows you to approach customers while they are browsing your ...

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How to Build Loyalty with Customers Writing Emails

Since the creation of the Internet and the World Wide Web, email has emerged as a very important communication tool. Whether for personal communication, business to business or business to consumer interactions, millions of emails are sent out every day! When it comes to business to consumer (B2C) communication, emailing can be vital to building loyalty with consumers. Let us ...

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What Performance Management Tools Actually Motivate Employees?

When we have a team of engaged, content employees, we experience a whole range of business benefits. Employees who put in that extra mile are more likely to stay loyal to your organization, and they are generally much more productive.   An engaged employee really is the holy grail for any company, but creating an atmosphere conducive to great engagement ...

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