How a Tragic Event Created a Company to Solve a Big Problem

On Sept. 11, 2001. I was the president of a media company with 200 employees located in midtown Manhattan. As news of the attack on the World Trade Center broke, I was quickly forced with a daunting situation that was outlandishly unfamiliar. What should I do to ensure my employees will be safe? How will my operations, revenue, shareholder value, ...

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Your Brand is More Than an Image

Customers have changed how they decide with whom to do business. They are eagerly seeking out businesses of conviction and purpose. Customers want a business that believes so strongly in what it can provide that it’s willing to make a clear, buyer-centric promise of outcome — up front, unconditional, and unqualified. Make no mistake, this is not the typical brand ...

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What Delay In Affordable Care Act Implementation Means For Your Business

The White House announced in early July that it would delay until 2015 enforcement of a provision in the Affordable Care Act (aka “Obamacare”) that will require employers to provide insurance to full-time employees. The law, which was set to take effect January 1, 2014, has received criticism from small business groups who say the law unfairly burdens them. Businesses ...

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Are You Offering What People Are Buying?

It doesn’t matter that your business or practice has a great name, or that your products and services are unusual or one-of-a-kind. Getting heard and accepted in this noisy, crowded, ever-changing marketplace has never been harder. Buyers today are cautious, skeptical, and solution-driven as never before. They have been burned by the market, misled by politicians, and pushed into a ...

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Trade Secrets to Game-Changing Innovation

By now you’re well aware that one of the greatest mandates for staying in business is innovation.  You may have done it once by offering a unique service or product to an underserved market, but once isn’t enough in today’s entrepreneurial age.  The notion of constant innovation needs to be a part of your company’s DNA. Darwin knew this about ...

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How Customers Can Help Promote Your Brand

It can be argued that customers are the most important part of any business. Without customers, there is no business. You could have the most amazing product ever created with the finest business model around but without customers that product is sitting on the shelf collecting dust. Customers are what drive a product and the innovation of a company. More ...

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Don’t Be Different If You Want More Business

Too many businesses think they are distinct because they see themselves as different. Here’s why these businesses have to revise their thinking: First and foremost, how a business sees itself or wants to be seen is irrelevant. It’s the customer’s perspective of how they see it that matters. Second, and just as important, being different is not the same as ...

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Making Way for Millennials in the Workplace

How important is it to understand Millennials? Does the future of your job or your organization depend on it? If you ask those closely associated with the exit of George Zimmer, founder and executive chairman of Men’s Wearhouse, they’ll tell you, very much so! It was reported that his swift departure was due, in part, to his inability to connect ...

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Employee Fulfillment: It’s No Urban Legend

Your role as a manager is to make sure that the employees you supervise are working to their full potential. But an often overlooked aspect of keeping employee productivity high is providing employees with a sense of fulfillment in their jobs. Fulfilled employees are engaged and productive employees. You may have unwittingly found yourself in a never ending cycle of ...

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One Day Left to Win Logo Design Contest

Tomorrow is the last day for the contest announced by CEO Blog Nation earlier this week. They are giving away a logo design to one lucky entrepreneur and business owner. All you have to do is follow the link below and write in the comments: Describe in 25 words or less why you need a new logo Where we’d see it. ...

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