4 Ideas to Improve Your Tech Marketing Strategy

Tech marketing requires a special confluence of marketing know-how, creativity, and technical understanding. It also requires commitment and hard work. Incorporate these four ideas to improve your next tech marketing initiative. 1.Do Nothing… Yep, Nothing There is a known productivity paradox: good ideas and breakthroughs come after a period of doing… absolutely nothing. Albert Einstein’s biographer Carlo Rovelli wrote that ...

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10 Entrepreneurs Share Tips For Working ON the Business But not IN the Business

As an entrepreneur and business owner, it’s easy to get caught by tasks that only make operations effective while the growth of the company cripples. It’s important for you to focus on the business expansion after the business stabilizes while letting your employees work in the business. Different strategies such as delegation can be used to help you work on the business ...

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A Complete Guide to Promotional Marketing in the Digital Age

With the proliferation of digital channels, there has never been more ways to reach your ideal customers. With digital marketing so ubiquitous, it’s easy to dismiss promotional marketing and event marketing as relics of a bygone era. That couldn’t be further from the case though. In fact, event-based marketing strategies have flourished in the digital age. Although they lack the ...

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Why You Should Give Every Employee A Credit Card

Company credit cards: a perk often associated with senior-level executives and seen as almost unattainable. Scrap that thought. It’s outdated, and like many outdated ideas about running a business, it isn’t helping you move forward. I’m here to tell you today about my experience with giving my employees company credit cards, and why I think you should too.   Empowers ...

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How CEOs Benefit From Business Process Outsourcing

With the financial movement of the world shifting (think of blockchain and cryptocurrencies), technology more advanced (5G is in the making), and the ambition of CEOs to make their companies more profitable, BPO (Business Process Outsourcing) is not a surprising development. The BPO platform is transforming industries across the globe and its lucrativeness has thrust many businesses into greater blue-chip ...

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5 Things That Show You are Going to Be a Professional CEO

Starting your own company and becoming a Chief Executive Officer (CEO) is a huge game changer. No matter what career path you had before becoming a CEO, chances are that things will change for you fairly quickly. CEOs have to worry not only about their company but their coworkers, office staff and clients as well. While the notion of carrying ...

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Why Small Business Owners Should Care About Health Insurance

It’s no secret that small business owners care about their employees — they are like family. Making sure employees stay healthy is a priority for most business owners. One important way to promote employees’ health is to provide health insurance, but many small business owners may think doing so is out of reach for them due to the cost and ...

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4 Entrepreneurs Explain How They Find Their Unique Selling Proposition (USP)

Every business needs a marketing technique that sets them apart from competitors. It helps customers understand your business easily and gives them a reason to transact with you. Finding your business’ USP requires that you carefully analyze your business and the market needs. Your USP might also change along the way depending on the market demands. Here’s how entrepreneurs find ...

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Email Marketing Etiquette – How to Create The Most Appropriate Emails for your Audience

Thank God that the speculations of the early death of email marketing in the face of emerging technologies have gone wrong. Today, email marketing is as relevant and effective as it used to be decades ago. The advent of SEO, content marketing, social media marketing, video marketing, etc. has not dented its ability as a proficient marketing tool. It has ...

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18 Entrepreneurs Share Tips on Avoiding Burn Out

As a business owner, it’s easy to bury yourself in work and forget to strike some balance. You’ll often find yourself working during non-business hours just to keep your business in place. It’s important that you know when to shut the work and focus on self-care. It not only motivates you but helps you stay energized throughout your schedule. We ...

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