Rescue a CEO Even heroes need help

No matter how incredible and memorable your next corporate event is set to be, all your efforts and work will be for nothing if you aren’t able to promote it in the right way. Marketing events is about preparation but it’s also about knowing who your intended audience is and how you can best reach them. Below, I’ve set out ...

Starting and running a business can sound like an attractive venture until you go through some rough times that can make you regret starting the business. Often, some of these frustrations can threaten the mere existence of the business and lead to serious liabilities. Some of the down-sides of a business can include pro-longed working hours and uncertain income in ...

The free trial is the first step of the conversion process. You get people to your landing page, you get people to download your free trial, and then you get them to become paid users. Your free trial is the best chance to seal the deal. They were interested enough to try it out, and they need to get impressed ...

It certainly isn’t the first time you came across the term, “Chatbots,” right? Perhaps, most of us have already heard of it many times before. In fact, app developers from all over the world have been persistently experimenting with Chatbots and trying to find many innovative ways to incorporate Chatbots in the business nowadays for bringing about a huge improvement ...

Marketing your business may require that you do it yourself especially when you are on a constrained budget. You may also be lucky to have someone guide you through the marketing process at a little or no fee. The truth is, our journey to marketing our businesses can be different. What matters is what get’s you to the desired regardless ...

Cybersecurity is a back-burner thought for many small and medium-sized businesses, especially for those with limited resources. However, for the 71% of small businesses that have websites, it is important to prevent the worst from happening – before it’s too late.   The Dark Side of the World Wide Web While the internet allows small business owners, like yourself, to ...

One of the toughest challenges an entrepreneur faces is marketing. You can have a great idea and you can have a great product; but if you can’t effectively market your idea, you’ll never be as successful as you were meant to be. With so many other competing entrepreneurs and ideas, marketing can be a tough nut to crack. We asked ...

I never expected to be an entrepreneur. My first business, the mobile user interface (UI) company The Astonishing Tribe (TAT), was set up by six friends who wanted to work with something we loved and learn from our own mistakes rather than from others’. I am not even sure that it actually felt like a startup. TAT became a completely ...

Data breaches are an everyday thing. In the US alone, more than 34,000 cybersecurity incidents happen daily, and small-to-medium sized businesses are on the receiving end in 62% of the cases. Make no mistake: Prevention is still better than cure. But if the statistics above are any indication, businesses of all sizes must also have a response plan ready in ...

Besides personal branding, a book can be a great asset to your business. It can be used to generate income and improve the credibility of your business in its area of specialty. Authors attest to many other benefits of writing their books and the greatest of them is that you do the work once but the advantages follow many years ...