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Tag Archives: ad copy

Want to Write a Smart PPC (Pay Per Click) ad Copy? Important Tips to Follow

Simply put, an ad copy is an essential aspect of a PPC ad campaign. Even though traditional advertising enables most advertisers to convey their message using various paragraphs and lines, PPC ads need to have a restricted number of character space. For instance, Google AdWords enables a total of 95 characters, of which 25 characters go to the heading and ...

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