Tag: brand

Fake news is not new. It has been around since the invention of print some 500 years ago. It was ...

Business owners work hard to create a marketing plan that can bring in clients to their small business. The next ...

Having and running a successful business is the goal of entrepreneurs and business owners. While success is often a relative ...

The goal of branding goes beyond just getting your company noticed. You also want your company to be remembered. If ...

Creating an easily recognizable brand is important for any business, new or old. You want your customers and clients to ...

Welcome to this new era—the era in which the rules we learned in the past two economic environments will need ...

Franchising your business as a smaller start up brand, if done properly, can be one of the most effective, cost ...

We live in a mostly homogenized world of the same stores, the same big box retailers and chain restaurants, and ...

In response to the universal question about business, "How do you create a great brand?" I see the answers on ...

The challenge every executive faces, at some point or another, involves innovation. Specifically, the issue is one of identifying, embracing ...