brand
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Advice
Three Ways to Protect Your Brand from Fake News and Other Fraud
Fake news is not new. It has been around since the invention of print some 500 years ago. It was…
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Advice
How to Keep Customers Coming Back
Business owners work hard to create a marketing plan that can bring in clients to their small business. The next…
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Answers
15 Entrepreneurs Give Advice on How to Run a Successful Business
Having and running a successful business is the goal of entrepreneurs and business owners. While success is often a relative…
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Advice
5 Tips for Making Sure No One Forgets Your Brand
The goal of branding goes beyond just getting your company noticed. You also want your company to be remembered. If…
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Advice
4 Effortless Branding Tips
Creating an easily recognizable brand is important for any business, new or old. You want your customers and clients to…
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Advice
Embracing the Insight Economy
Welcome to this new era—the era in which the rules we learned in the past two economic environments will need…
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Advice
How to Franchise Your Startup and What Will Separate You When You Are Launching Your Brand
Franchising your business as a smaller start up brand, if done properly, can be one of the most effective, cost…
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Advice
Regional Legends and National Appeal: The Right Way to Expand Your Brand
We live in a mostly homogenized world of the same stores, the same big box retailers and chain restaurants, and…
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Advice
A Story of Life and Luxury, or: How to Create a Great Brand
In response to the universal question about business, “How do you create a great brand?” I see the answers on…
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Advice
Tradition and Innovation: Enhancing the Value of a Trusted Brand and Increasing Efficiency with New Technology
The challenge every executive faces, at some point or another, involves innovation. Specifically, the issue is one of identifying, embracing…
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