Tag Archives: brand

Fake news is not new. It has been around since the invention of print some 500 years ago. It was used to sensationalize and inflame passions and prejudices, a trend that’s carried over into our current culture. Today, fake news is increasingly being combined with social media to peddle products with false claims and endorsements. MSNBC columnist, Herb Weisbaum, describes ...

Business owners work hard to create a marketing plan that can bring in clients to their small business. The next phase on how owners can keep customers coming back. There are some businesses that have patterns when it comes to purchasing their goods and services. Beauty parlors, payroll services, and office cleaning services usually can predict when clients will come ...

Having and running a successful business is the goal of entrepreneurs and business owners. While success is often a relative term, we know that entrepreneurs start their business with a specific goal and a vision and it is when they reach that goal that they are “successful”. It could be $1M in gross revenue or donating to charity but each ...

The goal of branding goes beyond just getting your company noticed. You also want your company to be remembered. If you want to give potential and loyal customers a clearly identifiable brand and image, there are a few steps you can take to ensuring they don’t forget about you. Here are five tips for making sure no one forgets your ...

Creating an easily recognizable brand is important for any business, new or old. You want your customers and clients to see your logo, recognize your colors, and understand your tagline from the very beginning. A strong brand builds trust between customers and puts your company at the front of their mind when looking to make a purchase in your market. Without a ...

Welcome to this new era—the era in which the rules we learned in the past two economic environments will need to be put aside and replaced with better ways to win. The bad news about this transition is that companies unwilling to evolve quickly will be unable to keep pace. But if you’re willing to change, then the world will ...

Franchising your business as a smaller start up brand, if done properly, can be one of the most effective, cost efficient, and productive ways to expand your business at a fast pace to become an industry leader.  The concept of franchising enables businesses of all sizes to include qualified investors seeking new business development opportunities to invest into a brand ...

We live in a mostly homogenized world of the same stores, the same big box retailers and chain restaurants, and the same motels and movie theaters. Too many businesses, despite the power of the Internet and the freedom of choice, prefer to make our shopping centers indistinguishable from our airports: Soulless enclosures of massive square footage, where the sedating sounds ...

In response to the universal question about business, “How do you create a great brand?” I see the answers on the wall. There, enclosed within their respective gold-painted, ornate wood frames, are portraits of three men, each regally attired – outfitted like the leaders they were, looking like Supreme Court justices or European ambassadors – with their eyes focused on ...

The challenge every executive faces, at some point or another, involves innovation. Specifically, the issue is one of identifying, embracing and actualizing change – innovative change – that can make a business more transparent, unified, efficient and communicative. Those advantages also redound to clients, giving them the exceptional service they want with the consistency of results they deserve. To see ...